Innovation needs to be part of the social media culture because users are transforming faster than they are. If they fail to keep up, they’ll get left behind, even forgotten. So as Twitter continues to find new ways to be more innovative, attract more users and maintain their position as leaders in the social media industry, they (like their competitors) are even looking to create partnerships with other innovative companies, to enhance user experience.
Their most recent mobile service acquisition, was the very cool and newly released Vine – a service that lets you capture and share short, looping videos.
It’s being labeled “Instagram for video”.
Staying true to Twitter’s micro-sharing style, video length on Vine is limited (6 seconds or less), with use of the app designed to spark creativity via snippets of special moments. Vine says that the video posts are “about abbreviation – the shortened form of something larger”.
The big idea is that people can capture and share peeks into their lives and the things that are important to them. It’s obvious that with such clear similarities between Vine and Twitter in terms of goals and values, bringing Vine on board was a clever step
Although it’s easy to see that the Internet will soon be overloaded with millions of pointless, personal 6-second videos, floating around cyber space, never to be seen again, it has a lot of potential for industries who use social media to share news and information, because it captures moments that still images and text simply can’t.
It allows insight into brands, people and events. It works in Twitter time, so it must work as hard to capture an audience in a restricted time limit as Twitter already does (according to Betaworks CEO John Borthwick, half of total link click-through on tweets happens within the first 4 minutes). Therefore, creativity is an absolute must if you want to be noticed.
Of course there’s always the option to get noticed by using it completely inappropriately like the recent Vine troublemakers who uploaded porn to the social site – duly causing a moment of chaos and distress for Twitter and its new company. Needless to say the correct action has been taken with age-restrictions applied to the video-sharing app.
Overall it’s very popular, and likely to become ever more so as people find innovative ways to make such 6 second videos. This is partly due to it being so user-friendly, so unique and of course equally as revolutionary as Twitter was when it first came out. One of the only negative things to note here is its limited availability – currently restricted to iPhone and iPod Touch… and leaving every other ‘creative’ smartphone user around the world eagerly anticipating its release on their smartphone of choice.
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