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Yahoo Small Business Advisor

Get the news, advice, and tools to help you start, build, and grow your business.

  • How To Write Email Subject Lines Every Customer Wants to Open

    With dozens of emails hitting your inbox at 9am, how do you pick which ones to open? A more important question is how your clients and customers — the people whose attention will make or break your business — choose which emails to open. If you want to increase your open rates and deepen your.... View more »

  • 3 Things you can do to save the drama

    Popular expressions, proverbs or sayings said in Spanish are known as dichos. A popular dicho is “guardar el drama para su mama”. Translated that means “save the drama for your mama.” For personal brands, that drama can be a reputation breaker – so save it for something or somewhere you’re not involved with coworkers, employers.... View more »

  • Eau, Yes

    The man who brought Perrier to America on how to keep the fizz in your business. Bruce Nevins is a serial entrepreneur across multiple industries, including beverages, lighting, and athletic apparel. A graduate of West Point and the Stanford Graduate School of Business, he launched Perrier in North America in the 1970s and expanded into.... View more »

  • Legal Burden of Cybercrime Falls on Businesses, not Banks

    There’s no turning back. We live in a digital world and for better or worse, businesses are married to the triumphs and pitfalls awarded by technology and the cybersphere. Unfortunately, those pitfalls are getting deeper and more dangerous as data hackers sharpen their skills and prey on small businesses. While big-box retailers are taking the.... View more »

  • Join our Live Twitter Chat with Tamara Monosoff

    Join us next week, on Thursday, April 24th at Noon PST/3PM EST for a LIVE Twitter chat with Tamara Monosoff, best-selling author of Your Million Dollar Dream, The One Page Business Plan, Secrets of Millionaire Moms and more. We'll be taking questions live about the new edition of her best-seller, The Mom Inventor's Handbook and.... View more »

  • A Week to Prepare Your Tax Return? Typical

    And I thought the three full days I spent preparing my self-employed tax return last week was painful. Turns out most Yahoo! Small Business readers probably have it even worse. A survey released today by the National Small Business Association indicates that a majority (60 percent) of small businesses spend more than 40 hours per.... View more »

  • Older Entrepreneurs: The startup mentality is not bound by age

    Influenced by the spectacular success of companies like Facebook, there has been a recent trend to imply that youth is the secret to success for startups, especially in the tech sector. View more »

  • Bad teenagers make good entrepreneurs, study says

    Wondering how to spot a future entrepreneur? Look for the smart teenager who keeps getting into trouble with the law. A new study of successful self-employed people finds that “a mixture of learning aptitude and ‘break-the-rules’ behavior is tightly linked with entrepreneurship.” View more »

  • “The Happiness Business”

    The founder of Stella & Dot discusses leadership, emotional intelligence, and an "angel in a cowboy hat." Jessica Herrin is the founder and chief executive of Stella & Dot, a jewelry maker that sells its wares online and through over 10,000 independent, in-home sales reps dubbed "stylists." Herrin founded the company in 2003, offering both.... View more »

  • Productivity: Choose your distractions, don’t let them choose you

    Everyone has distractions: Projects need to be completed Emails need to be answered Phone calls need to be returned When you allow distractions to take over your day it’s kind of obvious that your productivity drops. The challenge is to manage the distractions that come at you from every direction. The points mentioned above are.... View more »

  • Logo Design on a Shoestring Budget…It Worked for Google

    Making your professional business logo doesn’t have to be costly. Did you know that Google, Coca-Cola, and the Microsoft logo redesign in 2012 all cost $0? Twitter and Nike both spent under $40 for their iconic images. As a small business owner, you probably don’t have an inflated marketing budget to hire a fancy design.... View more »

  • The Pros and Cons of Hiring: Employee vs. Independent Contractor

    As a small business owner you will need to determine whether to hire full time employees or use independent contractors. Don’t make the mistake of thinking they are basically the same thing. They aren’t. View more »

  • Could Your Business Be More Profitable with Women at the Helm?

    Companies that have women in decision-making positions and on their boards have been shown to have better financial performance, according to Christine Lagarde, the first female chief of the International Monetary Fund. In an interview with NPR's Renee Montagne this morning Lagarde, who is known to have said that the financial downturn might have turned.... View more »

  • Achieve Your Business Goals By Answering These 3 Questions

    It’s mid January, which means by now you’ve already read dozens of articles about why New Year’s resolutions work and/or don’t work at all. In reality, both arguments are true. According to business strategist Barbara Findlay Schenck, it’s not about making a resolution, it’s about knowing where you want to go and what’s preventing you from.... View more »

  • 7 Reasons Alternative Lending to Small Businesses Has Exploded

    When a small business can’t get a loan from a bank, they’ve increasingly been turning to alternative lenders. These lenders — OnDeck, CAN Capital, DLJ Financial, and many others — are willing to take on more risk, provide capital faster, and require less documentation than the big banks. But why exactly has alternative lending exploded so much in.... View more »

  • The Power of “Noble Experiments” – Chip Conley on leadership

    Chip Conley, founder of Joie de Vivre Hotels, discusses leadership, his bad first job, and the best business book he's ever read. Chip Conley (MBA '84) is the founder of Joie de Vivre Hotels, California's largest boutique hotel collection, which includes more than 30 properties. Joie de Vivre Hospitality, the parent company of Joie de.... View more »

  • How To Write Email Subject Lines Every Customer Wants to Open

    With dozens of emails hitting your inbox at 9am, how do you pick which ones to open? A more important question is how your clients and customers — the people whose attention will make or break your business — choose which emails to open. If you want to increase your open rates and deepen your.... View more »

    3 Things you can do to save the drama

    Popular expressions, proverbs or sayings said in Spanish are known as dichos. A popular dicho is “guardar el drama para su mama”. Translated that means “save the drama for your mama.” For personal brands, that drama can be a reputation breaker – so save it for something or somewhere you’re not involved with coworkers, employers.... View more »

  • Eau, Yes

    The man who brought Perrier to America on how to keep the fizz in your business. Bruce Nevins is a serial entrepreneur across multiple industries, including beverages, lighting, and athletic apparel. A graduate of West Point and the Stanford Graduate School of Business, he launched Perrier in North America in the 1970s and expanded into.... View more »

    Legal Burden of Cybercrime Falls on Businesses, not Banks

    There’s no turning back. We live in a digital world and for better or worse, businesses are married to the triumphs and pitfalls awarded by technology and the cybersphere. Unfortunately, those pitfalls are getting deeper and more dangerous as data hackers sharpen their skills and prey on small businesses. While big-box retailers are taking the.... View more »

  • Join our Live Twitter Chat with Tamara Monosoff

    Join us next week, on Thursday, April 24th at Noon PST/3PM EST for a LIVE Twitter chat with Tamara Monosoff, best-selling author of Your Million Dollar Dream, The One Page Business Plan, Secrets of Millionaire Moms and more. We'll be taking questions live about the new edition of her best-seller, The Mom Inventor's Handbook and.... View more »

    A Week to Prepare Your Tax Return? Typical

    And I thought the three full days I spent preparing my self-employed tax return last week was painful. Turns out most Yahoo! Small Business readers probably have it even worse. A survey released today by the National Small Business Association indicates that a majority (60 percent) of small businesses spend more than 40 hours per.... View more »

  • Older Entrepreneurs: The startup mentality is not bound by age

    Influenced by the spectacular success of companies like Facebook, there has been a recent trend to imply that youth is the secret to success for startups, especially in the tech sector. View more »

    Bad teenagers make good entrepreneurs, study says

    Wondering how to spot a future entrepreneur? Look for the smart teenager who keeps getting into trouble with the law. A new study of successful self-employed people finds that “a mixture of learning aptitude and ‘break-the-rules’ behavior is tightly linked with entrepreneurship.” View more »

  • “The Happiness Business”

    The founder of Stella & Dot discusses leadership, emotional intelligence, and an "angel in a cowboy hat." Jessica Herrin is the founder and chief executive of Stella & Dot, a jewelry maker that sells its wares online and through over 10,000 independent, in-home sales reps dubbed "stylists." Herrin founded the company in 2003, offering both.... View more »

    Productivity: Choose your distractions, don’t let them choose you

    Everyone has distractions: Projects need to be completed Emails need to be answered Phone calls need to be returned When you allow distractions to take over your day it’s kind of obvious that your productivity drops. The challenge is to manage the distractions that come at you from every direction. The points mentioned above are.... View more »

  • Logo Design on a Shoestring Budget…It Worked for Google

    Making your professional business logo doesn’t have to be costly. Did you know that Google, Coca-Cola, and the Microsoft logo redesign in 2012 all cost $0? Twitter and Nike both spent under $40 for their iconic images. As a small business owner, you probably don’t have an inflated marketing budget to hire a fancy design.... View more »

    The Pros and Cons of Hiring: Employee vs. Independent Contractor

    As a small business owner you will need to determine whether to hire full time employees or use independent contractors. Don’t make the mistake of thinking they are basically the same thing. They aren’t. View more »

  • Could Your Business Be More Profitable with Women at the Helm?

    Companies that have women in decision-making positions and on their boards have been shown to have better financial performance, according to Christine Lagarde, the first female chief of the International Monetary Fund. In an interview with NPR's Renee Montagne this morning Lagarde, who is known to have said that the financial downturn might have turned.... View more »

    Achieve Your Business Goals By Answering These 3 Questions

    It’s mid January, which means by now you’ve already read dozens of articles about why New Year’s resolutions work and/or don’t work at all. In reality, both arguments are true. According to business strategist Barbara Findlay Schenck, it’s not about making a resolution, it’s about knowing where you want to go and what’s preventing you from.... View more »