White Paper: Marketing is Content

 

“Engagement is everything – and content is the currency,” says Marcie Avram, Associate Publisher/Marketing & Content Strategy, Rodale Custom Content & Marketing.

Simply stated, this white paper explores the interaction between marketers, who are increasing their investments in high-quality content, and consumers, who are engaging with – and sometimes creating – content around brands they are passionate about, is changing the nature both of content and of marketing in ways that are profound.
 

- Marketing is Content (.pdf 685k)

 

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