Understanding YouTube Video Advertising Formats

Promoting your video through AdWords for Video is a great way to help increase the size of your audience.

YouTube and AdWords For Video calls it’s family of ad formats TrueView. With TrueView ads, you only pay when a viewer actively selects your video, or chooses to continue watching a video when it first loads as they browse video content. There are 3 TrueView formats.

TrueView In-Search Ads:

Previously known as “YouTube Promoted Videos,” In-Search ads work. When a user searches for a predetermined keyword, the ads appear in a yellow box, above the organic search results, to entice users to click on the videos. The yellow box includes a thumbnail from your video, a headline and two lines of text. As an advertiser, you only are charged when someone clicks on the ad and starts watching the video.

In the example below, a user searches for the term “smartphones” and is served with an ad for the new Windows phone.

Understanding YouTube Video Advertising Formats image In Search1Google TrueView In-Search Ads

TrueView In-Display Ads:

In-Display ads are shown based on what the user is watching, instead of what the user is searching for. Just like In-Search ads, advertisers are charged when someone clicks on the ad and starts to watch the video. In the below example, the user is watching a video about makeup tips and Maybelline has a video ad in the right side panel.

Understanding YouTube Video Advertising Formats image In DisplayGoogle TrueView In-Display Ads

TrueView In-Stream Ads:

In-Stream ads are video pre-rolls that occur when users are browsing for other content. After 5 seconds, the user has a choice to skip the video and continue to watch their content. Advertisers pay if the user watches at least 30 seconds of the video or to the end of the video if it’s shorter than 30 seconds. Check out the example below.

Video Embed:

Next week we’ll dive in on YouTube advertising basics to help you set up first campaigns.

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