Spring 2013 Marketing Trend Report

Spring 2013 Marketing Trend Report image thumb2thumb

Fashion designers get them. Auto shops get them. Economists get them.

Why shouldn’t you get a marketing trend report? We decided you should, so here it is.

Research (as linked to below) shows that new marketing trends this spring are:

Long-Form Content

For a long time, the experts, such as they are, have been saying “shorter emails are better, attention spans are short, KISS.” (And our own test results concur.)

The latest commentary says we’ve taken short-form content too far, and that both styles have a place in your marketing campaign – even on mobile, as Chevrolet found.

“There’s a human hunger for deep information, real examination and the kind of reporting that takes time,” New Yorker editor David Remnick has said.

In Your Emails: Create one version where you explain your topic in full, then another with minimal copy. Test them, of course, to see which your particular readers enjoy more. (Here’s how.)

For Your Business: Don’t be afraid to tell your story when and where it’s appropriate. The more people know you, the more loyal they’ll feel to you – and we support those we’re loyal to.

We Also Recommend: Choosing the longest line at the supermarket and striking up a conversation while you wait. Chatty strangers can blow social media’s isolating effect to smithereens.

Shades Of Green

Spring 2013 Marketing Trend Report image green trends exgreen-trends-exEmerald green is the color of the year, says Pantone. Aloe is Sherwin Williams’ pick.

It makes sense – with shaky economies worldwide and the unsettling effects of newism, we all need a little reassurance.

Psychologically, green implies restoration and harmony, so it should make your readers comfortable.

In Your Emails: You don’t want to throw off your readers by switching design templates completely, so you have two options. First, if your template comes in green and your branding matches, consider switching colors. If not, use green in your images.

For Your Business: Do you have products you can produce in shades of green?

We Also Recommend: Emerald green shoes & ties, as well as viewing Oz The Great And Powerful

The Fresh Twist On Email-Social

Spring 2013 Marketing Trend Report image jones trends ex 400x391jones-trends-exIf you Tumbl’ or Instagram, this one’s for you.

Monthly, assemble your fave ‘Grammed or Tumbl’d images in an email like Jones Design does here. Explain what they are, but don’t add much else.

Why?

It gives your email readers a visual panorama of your life in a moment. (Visual is oh-so-important.)

Since most people won’t follow the same brands on both platforms, you’re not in much danger of double-exposing your pics to the same audience.

In Your Emails: This is easy for you to put together if you already have the pictures. Just drag, drop, adjust size, repeat. (Drag and drop details.)

For Your Business: If your customers are app-savvy and you already use Instagram or Tumblr for personal use, you might want to add an account for your brand.

We Also Recommend: Taking pictures of your products, your process and your team members for posterity, regardless of publishing. They do say it’s the memories that count.

Whitespace In Email

We’ve talked about this already. It’s over here. If you didn’t see it, you’ll want to check it now.

We Have A Question About That First Trend

Current content marketing mostly follows the “shorter is better” rule.

Sales writing experts say the opposite: give reason after reason why someone should buy and eventually, they’ll be eager to accept your offer.

I’m of the opinion that longer is better if it’s image-heavy and light on text.

I want to know your personal opinion. Shorter marketing copy or longer?

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