What is your product? A Business Rockstars Minute

< 1 min read · 6 years ago



A key business mistake for any entrepreneur or business owner is to lose track of exactly what it is you are selling and to whom. If you can’t get this right you can’t succeed in business. The classic example is what happened when the newspaper industry lost its calssified advertising business. As owners struggled to keep their newspapers afloat they mistook what it was exactly their business was selling and to whom. In this Business Rockstars Minute, Ken Rutkoski tells you what mistake they made and how you can avoid making a similar mistake.

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Shark Tank’s Lori Greiner on the No. 1 Mistake to Avoid When Manufacturing Your Product Overseas

This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.

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