Secret Weapon #1: Ontraport
“One of my very favorite tools is Ontraport (formerly Office Auto Pilot). It’s a Customer Relationship Management (CRM) platform specifically designed to serve small business. What I love about this technology is that you structure your contact with people based on ‘If/Then’ scenarios. This applies to both mailing and activity on your website. The possibilities for what you can do are purely based on what you offer and what action your contact takes. You are in total control. It gives you the ability to systemize, which can save a bunch of time in your business.
“On top of that, the technology can help you manage memberships, payments, and affiliates – just to name a few. It can help the small business owner who has basically ‘duct taped’ systems together (like I did!) to move their business management all to one place, saving both time and money in the long run.” –Denise O’Berry, Small Business Expert, www.deniseoberry.com