Be careful of acronyms: A Business Rockstars Minute

< 1 min read · 6 years ago


Jargon. It’s the bane of business communication. Why? As people gain expertise in a particular field, they tend to adopt abbreviations, acronyms and jargon as a shorthand way of including a complex topic in a discussion. And that’s great when your audience in one of your peers who all use the same terms every day in their work. But when you are talking to any new business acquiantance you need to be careful about using these terms. Ken Rutkowski explains whay in this Business Rockstars Minute.

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This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.

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