How do you get more website traffic to your business than last year? These 8 ways of attracting traffic to your website will improve usability, increase sales and grow your business.
Your website isn’t just the face of your business; it’s the personality too. If it’s going to attract crowds, then it’s got to be magnetic. With 48% of people saying that your website design is what gives you credibility as a company – your website is the key to more customers this year.
Whether you have an existing, low traffic business website or none at all, it’s time to take a fresh look at how your web design can naturally attract more visitors. Focus on these core content elements to activate powerful techniques that will earn you way more visitors than ever before.
Here are 8 quick-and-easy ways you can optimize your website for traffic attraction in 2020. With these, you’ll go from zero to hundreds, then thousands of visits once you’ve launched.
#1: Go for Pro Design and Branding
One of the most common mistakes in website design is clutter. Small business owners often design their own websites without any previous design experience or training. While this is a great way to get started if you have no investment capital, it also limits your website traffic potential.
- 45% of customers expect great design across all of your marketing materials!
A crowded web design will chase visitors away. This year, instead of relying on a DIY approach that restricts your traffic growth – invest in professional design and branding. Your brand will bring out the personality of your company, and your website will give that personality a clear voice.
#2: Use Video to Bring Your Brand to Life
Video used to be a highly technical, out-of-reach piece of content for small business owners. These days, it’s easy to create videos for website promotion. Your business website needs reel-action in 2020!
- Explainers, reviews, webinars, vlogs, blog videos, product videos – use them all to bring your brand to life
Search engines love video almost as much as your customers do. A homepage video will attract customers and convert them for your brand. Some 88% of visitors will stay on your blog longer, if there are videos to watch. Forget last year, and choose to add videos to your site today.
#3: Implement On-Page Search Engine Optimization
Your website needs search engine optimization to attract more traffic. On-page SEO means optimizing each of your website pages for traffic potential. With the right optimization, search engines and consumers will find their way to your website more often.
- 93% of online experiences begin with a search engine
- 70-80% of people ignore paid search results, and only click on organic results
Some key optimization techniques include keyword research and placement in your text content, title tags, image tags and URL structures. On-page SEO is a good way to ensure that website traffic will make its way to your targeted pages, according to your chosen techniques.
#4: Commit to Engaging Content Updates
Last year you may have been so busy running your business that you didn’t take the time to regularly update the content on your website. Engaging content is key to brand loyalty and SEO, so it’s a reliable way to keep that traffic rolling in. Website promotion with a blog, or by email works well.
- Three quarters of SEO’s believe that content is the most important factor for an SEO friendly website
Regular content on your blog is also important for community building, which is fuelled by engagement. Having a commenting system on your WordPress website is a way to invite topic discussions and really get to know your visitors.
#5: Make Use of Internal Link Building
One technique used in on-site search engine optimization is internal link building. Instead of building links from other websites, focus on creating a logical internal link network that keeps visitors on your website for longer.
- According to NinjaOutreach, internal links can help boost organic site traffic by as much as 40% – search engines love them.
Actively search for opportunities to seamlessly include natural links in your page content. Web pages and blog posts are both excellent places to create useful link networks. These improve the usability of your site for your visitors.
#6: Pick Responsive Design for Mobile
Last year your old website might have been outdated, or not mobile-compliant. In 2020, you should invest in a responsive design that is built for use on mobile devices. With a responsive website the layout will change according to your user’s device – and it will always look its best.
- 48% of users report feeling frustrated and annoyed when a website isn’t correctly optimized for mobile search
More than 211 million US users search from mobile devices, so if you want to increase your website traffic, a mobile-first design is essential. Visitors will be able to see your content, and use your site on tablets, mobile phones and even smart watches. Whatever the screen size, your site will perform.
#7: Integrate Social Media on Your Website
A modern website design includes social media integration. It’s a fantastic way to attract traffic to your business website from Instagram, Facebook and Twitter. Educational, informative social posts act as website promotion for visitors considering your products or services.
- Pay attention to social media algorithms to achieve organic reach with social content
Build an audience on the right social media channels, and traffic will flow to the content on your website. Create brand-specific multimedia content that showcases your unique personality, and share it far and wide. This content will help keep what’s on your site fresh, which is great for SEO.
#8: Regularly Review Your Analytics Data
Perhaps the most effective way to increase your website traffic is to start working with analytics data. This means integrating Google Analytics into your website and using traffic data to understand which elements work, and which do not.
- Analytics data improves site discovery and traffic, and you can optimize every part of your sales funnel simply by understanding how users engage with your web content
Monthly reports act as benchmarks, then you can test and experiment from there. You can test the impact of different headlines, or page SEO, or how a video performs. Measuring customer journeys and behavior is how you will make each and every page a major traffic attraction tool.
When you take the time to correctly optimize your business website for performance, you will consistently attract enough traffic to sustain your small business. It’s important to make your site attractive to potential customers, and to keep it modern, engaging and up-to-date.