Ultra reflective beer coaster protects nocturnal walkers

By | Small Business

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Walking home in the dark, after a night of drinking, can be a hazardous experience — especially in poorly lit areas such as South Africa’s townships. We have already seen a navigation app which shows users the best lit route home, and invisible glow in the dark spray paint for cyclists. Now, Edward Snell has created Reflector Protectors — ultra reflective disposable drink coasters that can make nocturnal walkers up to 900 percent more visible.

The Reflector Protector was created by advertising agency Y&R on behalf local liquor company Edward Snell and Co Ltd, who have distributed them to a number of bars in Johannesburg and Cape Town. The device can be used as a regular drink coaster before being transformed into a reflective patch for the walk home. Users simply peel off the top layer and attach it to their outer clothing, massively increasing their visibility for oncoming traffic.

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Currently, an estimated five pedestrians per night are killed in South Africa walking home from bars and taverns, usually by cars who simply can’t see them. Could this scheme work elsewhere?

Website: www.esnell.co.za
Contact: brettc@esnell.co.za

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