The world’s first luxury dog food food truck

By | Small Business

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The latest addition to Sweden’s thriving food truck scene is Wonderboo — the world’s first luxury pet food food truck. Parked in Stockholm’s fancy Stureplan district amongst trucks selling various global street food, Wonderboo is a small brown van which aims to cater to health-conscious dog lovers and their pampered pets.

The truck, created by Magnus Rosengren, sells two varieties of high-end dog food made from Swedish beef with added vitamins and calcium. The products are cooked for 48 hours and sold in small red and white cardboard boxes for 32 – 45 kronor — approximately USD 4-5. The food truck is an offshoot of Wonderboo’s fixed location store, which also opened recently in Stockholm.

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As comic as it may seem to many consumers, the luxury pet market is a thriving industry — soon beloved animals will even be receiving luxury treatment at JFK’s new terminal. Perhaps we will soon be seeing an artisan breadcrumb stand next to the duck pond?

Website: www.wonderboo.com
Contact: info@wonderboo.com

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