Your favorite customers are your best customers, so it is natural to want to do things for them. But be careful - in several ways. Don’t take them for granted, make sure you know why they are your best customers and keep doing whatever it is that has led them to come back time and again. And don’t give them discounts above and beyond the norm, no matter how temtped you are. Why not? Take a look at this Business Rockstars Minute with Ken Rutkowski and he will explain why.
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This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.