What Plays Into Search Engine Rankings?

Recently, someone told me he wanted to start a blog and have it rank on the first page of Google.

At first, he was so certain that simply creating the blog and titling it something would make Google call it up, just like that.

So, I had the unfortunate task of bursting his bubble and having to tell him that no, you’re not just going to appear on the first page of Google because you want to.

Here are a few factors that play a role in your search engine rankings (and by few, we mean a few of the hundreds Google uses in their algorithm)…

What Plays Into Search Engine Rankings? image Search Engine FactorsWhat Plays Into Search Engine Rankings?

1. Keyword Use and Competitiveness

First of all, there are certain keywords or phrases that are highly popular. “Food reviews”, for example, would be a very competitive term because lots of different legitimate sites, news sources, and blogs use that term.

How do you get around this? Well, you can continue to use the term and let your content accumulate, but there are other factors that I will address that also play into this becoming a success.

You can also use less competitive terms that will also capture a good amount of traffic. Do some research on keyword competition.

2. Quality, Fresh Content

At Strategexe, we’ll tell you this all the time. Google continues to improve its algorithm to reward quality content.

Your content must be fresh and demonstrate a range of words that are associated with the topic/keyword for which you want to rank. This tips Google off to legitimate expertise.

Of course, at its most basic, you’re giving yourself more chances to appear on Google with a variety of words being added to your site on a regular basis.

At the advanced level, you’re encouraging repeat visitors and links to your content, which also factor into your overall search engine ranking.

3. Website Maturity

The length of time a domain is registered has an impact on the search ranking of the website.

Even if the domain goes inactive for a few months, that could cause the site to take a hit with its SEO. This is part as a defense against malicious and spam sites, which get created every day.

This area is somewhat controversial; some experts believe that this does not play into search engine ranking while others do.

However, it is important to keep in mind that Google indexes sites regularly and the more information it has on your site, the more it will view you as a trusted website.

A quality website is important and there a lot of factors that play into your search engine rankings. Read up on 3 Qualities Your Website Must Have.

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