All Articles From FranchiseHelp
FranchiseHelp sat down with The Growth Coach Founder and President Daniel Murphy to talk about running a services franchise that doesn't require a brick and mortar presence. Learn how The Growth Coach and other home-based services franchises offer a lower-cost, simpler, higher-margin alternative to the traditional office building located franchise business. More »The Growth Coach: work-from-home franchise
Who hasn't imagined getting up late, putting on your slippers, turning on Sportscenter and casually strolling into the next room to start "work"? More »Personality test: Are you fit to work from home?
Seacrets, an Ocean City, Maryland resort with a national reputation, recently succeeded in a federal trademark infringement lawsuit against a luxury hotel chain. The result, which included punitive damages and a permanent injunction against the competing hotel, is helping pave the way for Seacrets to move forward with its plans to expand nationally through franchising. More »Ocean City Resort Uses Trademark Infringement Lawsuit to Bolster Position for Franchising
TM, SM, and (R): Which trademark symbols to use and when to use them. More »Understanding and Making Proper Use of Trademark Symbols
Most franchise agreements do not spell out a franchisor's duty of competence to a franchisee. What's in the works in court and what it means for you. More »Is There A Duty Of Competence in Franchising?
Franchisors need to understand the value of strategic trademark protection and the importance of swift trademark enforcement. This article takes a look at what franchisors need to be taking away from two recent (mostly) successful trademark infringement lawsuits. More »Trademark Infringement Headlines Offer Franchisors Important Lessons
If you have ever developed metatags or researched pay-per-click keywords to help your company's website rank for search results, you may have felt the urge to use the names of of your well-known competitors. If someone starts out looking for a competitor and ends up coming to you instead, not only is it good for your business, but it's one less loyal fan for the competitor. As it turns out, however, this might not be the best idea-at least not right now.In the early days of commercial use of the Internet (remember those days? They weren't that long ago. ... More »Can I Bid on a Competitor's Trademarks on AdWords?
I've seen enough cases of a former franchisee not de-branding after termination as required by their Franchise Agreement to know that this is a serious problem for franchisors. I've also seen more than enough cases of startups and, shall we say, "enterprising" individuals adopting domain names and "repurposing" content in ways that directly infringe on larger brands' intellectual property rights. Some do this intentionally; others do it unintentionally. ... More »Protecting Your Image and Intellectual Property Online
Five perks that employers offer that can help improve morale and make employees feel appreciated. Invest in your employees, and employers can be paid back with productivity, less employee turnover, and fresh ideas. More »Best employee perks
McDonald's has placed its products in everything from movies to rap songs, but one of its oddest advertising strategies was its early '90s video game for Nintendo. More »M.C. Kids, McDonald's Video Game Advertising Strategy
Franchise opportunities aren't just for the well-funded; many affordable franchises cost under $25,000. Franchises start-up costs are approximate and may change, but here are five of the cheapest franchise opportunities around: 1. Cruise Planners/American Express. This cruise and tour travel agency is a low-investment business that needs less than $10,000 in capital. Like many of the low-cost franchise opportunities, this is a home-based franchise and can be full- or part-time. ... More »Five best inexpensive franchises