Following on from The Beginners Guide to LinkedIn article last year, I wanted to make sure you know about all of the latest updates coming from LinkedIn. There are a lot of great ways to improve your LinkedIn profile. Here are 17 quick ways to master your LinkedIn profile. 1. Be Professional When it comes... More »17 Quick Ways To Master Your LinkedIn Profile
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We all know the importance of the railroad in linking the nation from coast to coast in its early beginnings. Railways allow for the transportation of people and goods across an expansive territory; but for businesses, it’s even more vital as an avenue to ship goods, such as oil, chemicals, and other commodities. While the... More »The Most Lucrative Investment Opportunity in Old Economy Rail Stocks?
For most B2B marketing professionals, the point of creating content is to build credibility, relationships, and trust. We expend a great deal of time and effort to ensure our content reads well and aligns with our branding goals. Once our content goes public, we hope audiences receive and respond to the message we’ve embedded between... More »Go Ahead. Expose Yourself! (Warning: For Mature B2B Marketers Only)
Gartner predicts that by 2017 CMOs will spend more on IT than CIOs. While that prediction sounds bold, it is not that far-fetched when you consider the trends. Nearly every aspect of customer experiences today are digitally enabled from websites, to mobile apps, to online search, to in-store signage and kiosks. Add the marketing department’s... More »Incentives: The Root of the CIO/CMO Divide
When a website is slow to load, consumers are quick to leave. And when consumers don’t stick around, revenues suffer. According to an often-cited study conducted by the Aberdeen Group, something as minimal as a 1-second delay can result in 11 percent fewer page views, a 16 percent decrease in customer satisfaction and a 7... More »The Benefits of Using a Content Delivery Network
We specialize in a few industry verticals, one of them being specialty manufacturing. Not just because we have experience marketing for manufacturing companies, but also because we are excited about the potential for growth through inbound marketing. Our experience has been frustrating at times, however, due to a reluctance by Marketing to embrace customer-centric content... More »The Opportunity for Bold Manufacturing Marketers
As marketers, we look at a lot of websites and social media sites. After a (very unscientific) review, we have found is that companies seem to fall into several categories when it comes to their social media efforts, which could answer the question: Why are some companies succeeding while others are not? The Pretend Facebooker. ... More »What Does Your Company Look Like on Facebook?
Last week, uber-popular marketing blog, Copyblogger, decided to shut down comments on its site. It’s reasons: 1) Conversations were happening elsewhere, and they wanted to support that. 2) They want people to form their opinions and post on their own blog–not Copyblogger’s. 3) Spam Needless to say, this decision resulted in all sorts of fever-pitched... More »Should Building a Community Really Be Your Primary Goal When Starting a Blog?
I’m sure you have Google Analytics set up on your site. If not you need to set it up TODAY! But what does it all mean? And how do you know what the numbers mean? You could be getting a ton of great traffic and converting none of that into PAYING customers. But you wouldn’t... More »Google Analytics Guide for Business Owners
The merging of technology and marketing has led to a new breed of marketer- the technical marketer. The good old days Remember when there was an IT department full of nerdy guys with neck beards who were responsible for all the techy stuff in the company? Remember when there was a marketing department full of... More »Thoughts on Becoming a Technical Marketer
Thinking small about social media marketing is about dedicating yourself to affecting real business results in small increments, day after day, for great long-term impact. Frequently, this means demoting more common social media ambitions such as having as large a social media following as possible, maximizing impressions on content, and achieving high engagement rates at... More »Thinking Small About Social Media Marketing
We all think about trying to fulfill our short-term needs. It’s simply part of human pre-disposition. It’s ingrained in how we think, how we act, and how we interact with the world around us. But short-term thinking can be extremely detrimental to your business, especially if you act on all of those near-sighted impulses. Take... More »Forecasting for the Future: How to Hire Tomorrow’s Leaders, Today
Why do you need a creative agency? Three good reasons. 1. Less Risk, More Reward One day, you may wake up and realize that your company needs to up its marketing game. But the modern world of marketing is a complex place. Hiring a creative agency is one proven way to steer your brand towards... More »Yes, You Do Need a Creative Agency
If you want to create mind-blowing B2B content, you must think like a content writer. I’m not just referring to the mechanics of good writing. These are embedded in the subconscious of every experienced writer. Language flows pretty easily through our internal filters; we do a lot of editing before we write. But that’s only... More »Sneak Peek! Inside the Mind of a B2B Content Writer
If you are plugged into social media and/or women’s issues, you have probably heard of Lammily, the doll created by Nickolay Lamm as an answer to the mythic proportions of Barbie. I heard about her on my friend Shelly Kramer’s Facebook Page and ordered one right away; I thought I was late to the game,... More »Social Justice: Lammily and the Millennial Impact on Brands