It would seem the suspicions of Mashable are confirmed. Twitter is going through a big design overhaul. Just yesterday, Twitter announced that a new profile design is coming for the 140 character social giant. So far, the layout has been limited for use by a select number of subscribers. If you haven’t seen the new... More »What You Need To Know About the New Twitter Layout
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Content marketing is a widely recognized driver for effective, inbound sales lead generation programs. While largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad agencies should develop a consistent content marketing program. The Traditional Benefit of Content Marketing Content drives all digital marketing lead generation programs.... More »Why Every Ad Agency Needs A Content Marketing Strategy
Some people seem to be natural-born leaders, but even if you aren’t one of those people it is still possible to start developing leadership skills and get noticed for those high-level positions. Just like any other skill, becoming a good leader will require practice and effort on your part, but with time you should start... More »On Becoming a Leader
Facebook underwent a major design haul recently with a focus on bigger visuals. The move also meant that bigger ads would be rolled out. Seems the saying is coming true with the latest Facebook announcement that the ads you see on the right-hand column of Facebook’s website are about to get bigger. According to Facebook,... More »Facebook Introduces Bigger Ads On Its Right Hand Column. Good News For Marketers?
The past few months have been some of the most transformative of my life. No, I didn’t go on a soul-searching journey around the world or have a major life crisis that caused me to reevaluate life itself. I simply started working at a startup. Coming from my 9-to-5 job in the publishing industry, I... More »How to Succeed in Startup Culture
If your small business is active or considering being active on social media, then start by ensuring you integrate your strategy. Embed social media into wider organizational strategies, business functions, and processes. By integrating your social media strategy you can connect with your prospects and customers across a variety of touch points in the customer... More »6 Tips On How to Integrate Your Social Media Strategy
Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. In fact, KPI’s are one of the most important guideposts... More »12 Experts Define Key Performance Indicators (KPI’s)
You have an ironclad brand marketing strategy and your budget is flexible enough to create a real impact in a relatively short amount of time. Your senior partners are psyched and excited to witness the rise of a prolific brand. Things are looking great. But then the walls begin tumbling down internally – and you... More »You’re Probably Failing At Turning Employees Into Brand Ambassadors
Twitter is changing its profile design again, and they’ll be rolling it out to users over the coming weeks/days. (Look like Facebook to anyone else? We thought so, too.) While not much of extreme importance has changed, you’ll want to be prepared for the new look. Here’s a quick rundown of what you need to... More »Twitter Profile Redesign (2014 Edition)
The hospitality industry is going green, but is recruiting for great employees following suit? The green movement has hit the hospitality industry, and the trend has made for more environmentally-friendly travel. The tourism industry at large is actually responsible for five percent of the world’s carbon dioxide (CO2) emissions. Of this five percent, the hotel... More »Ecotourism is Rising, But is Your Hiring Green Enough?
Even with the current technology hype around iBeacons and BLE, most people probably have never heard of it. But since Apple last year subtly introduced iBeacon as part of iOS 7 more and more companies are now taking advantage of the feature and are launching early products and services. In essence, iBeacon is a locating... More »4 Ways iBeacons Can Revolutionize Customer Service and Experience
Enterprises are under increasing pressure to manage the costs and logistics around an exploding volume of data. Much of that data is “copy data” – the byproduct of enterprise data management processes such as backups, snapshots, disaster recovery programs, and test/dev – which produces excess data that must be stored, often at high costs. As... More »Rethinking Typical Cloud Storage
Education is sometimes considered to be a necessary evil. Obviously, there is nothing evil about education but the cost seems to be out of reach for many. With the introduction of the web, we have started seeing more and more jobs sprung up which require experience more so than traditional education. However, that’s not to... More »The Symbiosis Between Education and Income
As a marketer, you know that the primary source of leads is your website. You’ve been successful generating compelling content and optimizing it for SEO. You instrumented your website with marketing automation and lead scoring to gauge visitor and prospect interest. You’ve built highly tuned landing pages and used A/B testing to determine the best combinations of... More »Why Managing Your Online Community and Website With One Tool Makes Sense
In today’s highly competitive business climate, being able to attract, serve and satisfy more customers is a key to success and increasing revenue. A happy customer is more likely to be a loyal one, coming back to your store. Retaining customers and keeping them loyal to your brand is a challenge though. Recent research shows... More »Why 90% of Your Customers Leave After a Single Bad Experience – And What To Do About It