A good friend of mine and former college roommate studied film and screen writing. He’s had a number of his screen plays picked up on option by hollywood producers over the years. So, when I began investigating drama in the workplace I reached out to him to learn about how dramatic movies are structured. He... More »Workplace Drama Structure Similar to Hollywood Drama Screenplay
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“Advertising is different now,” you’ll hear people say. “It’s not the way it was in Mad Men.” That may well be true—certainly, advertising and marketing have changed considerably since the 1960s—but nevertheless: There is much that we can learn about digital-age content marketing by watching the beloved AMC program. And since Mad Men is poised... More »Top 3 Content Marketing Lessons We Learned From ‘Mad Men’
Are folks seriously debating which car is more aspirational… the Cadillac ELR or the Ford C-Max Energi? Let’s just agree that two teams of “mad men” just got our collective goat. Glued to TV coverage of the Olympics a few weeks ago? You might have spotted an obnoxiously brilliant commercial from Cadillac. The “Poolside” spot... More »Debating Ford Versus Cadillac? You Don’t Get It
There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the coin is the opinion (of a growing number of professional people) that press releases serve no purpose and eliminating them is sensible. The existence of... More »Are Press Releases Valuable?
Nearly a month ago, after Turkish Prime Minister Recep Tayyip Erdogan declared that he “will not leave this nation at the mercy of YouTube and Facebook, he seems to facing major roadblocks in his ambition. Turkish court in the country has ruled out a blanket ban of YouTube in the country stating that it violates... More »After Lifting Ban On Twitter, Turkish Court Rules To Unblock YouTube
With the proliferation of social media channels, employees have become 24/7 brand ambassadors for their companies and the lines between internal and external communications are continuously blurring. Therefore, employers have as much of a responsibility to engage and inspire their internal staff as they do with external audiences. The tactics discussed at Business Development Institute’s... More »5 PR Tactics for Internal Communications
We’ve proven time and again that email marketing isn’t dead. If you’re not getting the results you hoped for with your email campaigns, you might want to consider the anatomy of those emails. Where in that message do you lose your readers? Believe it or not, they might just slide your email to the trash... More »5 Ways to Sign Off Your Emails with a Bang
It’s not the devil that’s in the details, it’s human interaction. Would you rather receive email from firstname.lastname@example.org or email@example.com? Sure, marketing automation allows your communication to be scalable, but it carries a pretty big price. Impersonal interactions with potential and current customers go only so far and can actually backfire. You might find yourself... More »Customer Engagement Secrets to Marketing Success
There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it’s also an important opportunity for you. What is content curation? Content curation is the process of scouring the Internet, filtering out the... More »How Content Curation Keeps You Visible and Valuable to Your Network
Guest blogging is a topic we’ve talked about on this blog a number of times over the years. I’ve always been a huge advocate of guest blogging because of the many benefits it offers, such as increasing your exposure, building your credibility, and even improving your search engine rankings. Of course, it’s the last point... More »Is Guest Blogging Already Dead?
Anonymity has made the Internet popular. A majority of the thinkers want to remove anonymity from the Internet but the latest surge in the anonymous social apps such as Secret, Whisper, and others tell a different story about public demand. Facebook, which wants to replicate itself to be the Internet, is showing a keen interest... More »Facebook Looking To Integrate Anonymity Features
The glittering revenue in Twitter’s kitty which came to light during its Q4 growth is possibly the reason behind launching a bunch of ad units which are targeted to display on user timelines in the coming weeks. Advertisers have been eyeing Twitter’s advertising options for quite some time now; although it is not very mainstream... More »Twitter To Launch 15 New Ad Units for Businesses to Market Themselves
Connecting with recruiters is vital. In this social media connected world, recruiters have become the mesh that holds things together. Connecting and cultivating relationships with recruiters and other HR professionals is critical. Recruiters are people, and they entered the profession because they like dealing with people. I know, I know. You have run into some... More »Connecting with Recruiters – The Targeted Job Search
Though it has recently been opened up to us mere mortals, the LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major movers and shakers in various industries to post valuable content directly on the LinkedIn... More »5 “INfluencers” All Marketers Should Follow
Chocolate. Shareholders. Our first kiss. None of these things. Nothing is more important than the satisfaction of our customers. They mean everything. Ultimately, it is down to the consumer to decide the success of your business – and their judgement is final. That is why the evaluation of customer happiness is a major contributing factor... More »Providing Customer Satisfaction Against the Odds