If you use an @yahoo.com email in the “from” address of your email campaigns, you may have seen an increase in bounces over the last few days. Why the increase in bounces? Late on Friday, April 4, Yahoo made a change in their authentication policy for people sending from @yahoo.com email addresses. The policy change... More »Read This Post If You Use an @Yahoo.com Email in the “From” Address of Your Email Campaigns
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C.S. Lewis is famous for wearing quite a few hats in his time: novelist, teacher, critic, and apologist – to name just a few. “Social media marketing expert” was most definitely not one of those titles. (In truth, Lewis wasn’t that keen on technology on the whole.) But, great minds like Lewis and Tolkien have... More »7 Words of Wisdom From C.S. Lewis On… Social Media Marketing?
Standing on the sidelines of the digital world can be daunting for businesses. You know you need to participate with a website, blog and content but for many the social web is seen as a necessary evil rather than an opportunity. How do I stand out online when there are over 900 million websites, nearly... More »5 Steps to a Damn Good Content Marketing Strategy
Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated... More »Why is Inside Sales So Scared of Lead Nurturing?
These hard facts will help tailor your digital marketing campaigns for increased conversions. Modern digital marketing is driven by data as much as sentiment. Having accurate information based on the experience of other digital marketers is therefore essential for informing your own campaigns. Here are three key observations from the experts at Oracle Marketing Cloud... More »Automated Campaigns Enjoy 200% Higher Conversion Rates
The notion of responsive design has already become one of the hottest trends in global online advertising. Naturally, many marketers now acknowledge the necessity of adapting content for such responsive design, that is, making it more interactive and easy to work with. The most common recommendations for marketers, wishing to adapt their content for the... More »Adaptation of Content for Responsive Design
Delivering a message and making it stick is no easy task. And Mark O’Toole knows this well. As the Managing Director of Public Relations and Content Marketing at the HB Agency, his job is to craft the right content for the right audience. He does the same thing for his SlideShare presentations. Mark’s approach, both... More »“Just Make Sure It’s Memorable”: Mark O’Toole’s Tips for Grabbing Attention on SlideShare
The respective strengths of different marketing channels, and why greatest value lies in a multi-channel approach. Spending only on the newest channels sounds smart, yet a combined approach can make traditional channels more accountable and create a multiplier effect. The temptation to drop traditional marketing channels in favour of more accountable digital alternatives can seem... More »Which Marketing Channel Should You Ditch in 2014?
LinkedIn has been attracting major attention since it first started posting original content in 2012. The newest update opens the floodgates with an open-network approach to submitting and publishing content. “Content for all” is touted as a welcome approach to publication, even empowering. After all, the sentiment goes, we’ve all got something insightful to share... More »How Does Open LinkedIn Content Affect Your Business?
Businesses are more likely to integrate email and social media than any other marketing channels. It may seem plausible to conclude that this is because both media are digital; however, the next three most frequently integrated activities are physical: events, personal contact, and direct mail. Coordination with SEO, print ads, and online display ads all... More »Five Easy Ways to Integrate Email with Other Marketing Channels
Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging. Identifying the many challenges The first challenge that you will need to identify is determining exactly what works the most effectively in attracting... More »A Technical Approach to Headlines for Social Media
Talent communities are interactive groups of people joined by a common interest in engaging with your company. These groups, or talent pools, also consist of job seekers and potential candidates who want to know about career opportunities you may have now or in the future. A strong talent pool will save you from having to... More »Is Your Talent Pool Shrinking? How to Power Up Your Talent Community
Do you realize the laws of physics are in force in the workplace? Be aware they may not manifest exactly the same in the workplace as they do in the universe. Let me explain. Newton’s Third Law of Motion states “for every action there is an equal and opposite reaction.” In physics this always holds... More »Applying Newton’s “3rd Law of Motion” to the Workplace
Social marketing is very different than traditional marketing but still, Marketing and PR pros must work together to create an overall brand experience, and Brand Innovators must still consider the impact of the overall strategy in the real world and online. In the past with real world marketing, the large corporate brand ruled and the... More »Social Marketing…the Secret Formula
As Game of Thrones is kicking off its fourth season, it won’t be long before comparisons between the book and the drama adaptation start stirring the fan forums. It’s kind of freaky actually when you realize that an adaptation can be just like a form of cross-channel communication. You have the same message (in this... More »Telemarketing Tips – Let Different Channels Market Each Other