Are you a thought leader? Can you even define what a thought leader is, and what conditions cause someone to consider you to be a thought leader? For the marketing, communications, and public relations world, understanding what defines a thought leader is an obvious and logical prerequisite to helping one of your company’s subject matter... More »Who is a Thought Leader?
All Articles From Business 2 Community
As you probably know, here at Red Rocket Media HQ, we have a big team of professional journalists that create heaps and heaps of content for our customers every single day. They are totally awesome at what they do so we thought it was about time that we drained some of the knowledge from their... More »What Advice Would You Give to a Company Just Starting Out With Content Marketing?
One of the reasons clients love having a WordPress site is the ability to do a lot of things themselves. Great, right? Why then do I preach that you need professional management with WordPress? Because there are some treacherous roads you need to cross. Namely, plug-ins and WordPress updates. When you log into your WordPress... More »Updating WordPress & Plugins: BEWARE
With today’s savvy consumers increasingly resistant to the charms of traditional advertising, content marketing is emerging as a powerful alternative method of reaching out to customers. But while producing good quality blogs, podcasts and articles will take your business some distance in terms of engaging potential customers, local businesses can achieve a more significant boost... More »How To Prepare Your Content Marketing For A Local Audience
I like baseball. I played it all throughout my youth and my years as a teenager. So, not surprisingly, I also like to watch baseball. Watching baseball on TV has come quite a ways. While baseball was first televised in the 1930s, instant replay didn’t come along until almost 1960. Nowadays, you can’t watch a... More »How Big Data Can Make Watching Baseball More Fun
If you are over the age of 35, you probably remember when the most innovative thing you could do on the web was interact in an AOL chat room. And you thought you were so cool doing it, too. It’s safe to say that we have come a looooong way since then. We live on... More »What’s Happening to the Web???
Who is ‘right’ is not always black and white. And this is certainly true of the video production industry. As a relatively new field, online video production is an area that lacks general knowledge and expertise. Whilst customer service remains paramount whatever the industry, I am going to argue in this article that ‘the customer... More »The Customer is Always Right: A Correction
Optimization Before You Even Write a Word There are many ideas about what makes up a good inbound marketing strategy, but there is one thing that always makes the list. Eric Wittlake, in his article 5 Key Elements of Inbound Marketing insists that writing great content is at the core of inbound, but search engine... More »SEO and Your Inbound Marketing Strategy (Part 1)
The best executive presenters are storytellers at heart. Storytelling is powerful. It can help charities secure more donations. It’s been tested as a technique in mock trials to show how stories persuade juries. Storytelling also impresses in business and can help sway people’s opinions while earning their respect. In a recent episode of “The Good... More »5 Storytelling Techniques to Master Before Your Next Presentation
There is a lot of rubbish on Facebook. Indeed, there is a lot of rubbish on the Internet generally. However, new research shows that it is the quality content on Facebook that has been fundamental to its success. The study conducted at the University of New York, looked at how Facebook had managed to create... More »Quality Content Should be Central to Your Business
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the... More »The Future of PR Isn’t Tomorrow, It’s Now
Social media power influencer and a columnist at Huffington Post, Sean Gardner, states, “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you but inform your thinking about ways to WOW your online presence.” That statement... More »How Businesses Can Optimize Their Social Media Profiles
My arrival at Southerly this week has taken me into a world of content marketing that – I admit – I am unfamiliar with. But I am learning fast. Coming from a purely journalistic background, focusing mainly on film reviews and articles, I feared my desire to provide an honest and creative approach could be... More »Good Content Marketing Needs High Standards of Writing
Ahead of our Online Communities Breakfast Seminar on 29th April, we take a look at 5 great uses for online communities – from bringing segments to life and reaching consumers globally to iterative concept development, understanding how consumers behave and gaining insight into the path to purchase. Bringing segments to life Following large segmentation pieces,... More »5 Great Uses for Online Communities