We marketers can learn a lot from teachers. Our goals are very much the same: we want our audience to remember our message. What teachers have known for a long time is that active participation in the learning process increases attention and that in turn increases memory. If marketers can also encourage active participation from... More »Webinars, Attention and Memory: What Marketers Can Learn From Teachers
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Strategically released the same week the U.S. celebrated Earth Day, Apple debuted their latest promotional video, Better, narrated by CEO Tim Cook, which is an environmentally-focused story on how Apple is striving for better through their products and processes. From a first watch, and the vivid imagery that evokes thoughts of sustainability and design, the... More »Apple Strives To Be Better As They Focus On Changing The World And Lives [VIDEO]
Workflows. They’re like that friend who everyone is intimidated by, yet can’t get enough of. They’re complicated. They’re complex. But they can do a LOT of good for your marketing program. Admittedly, workflows have been the most difficult concept for me to grasp in all of my inbound marketing and HubSpot trainings and certifications. Let’s... More »How to Embrace Workflows
The three-day buying streak last week offered some optimism that maybe the worst was over for the stock market, but my technical analysis of the charts indicates otherwise. While blue chip and large-cap stocks are holding up fairly well, this cannot be said of the technology, growth, and small-cap segments of the stock market. I... More »NASDAQ Foreshadowing a Bearish Event?
Generation Z Sometimes I watch my 10 year old son Jake using my phone and wonder, how in the world did he figure that out? They’re calling kids Jake’s age, Generation Z but I like to call them Generation Screen. It’s like they can pick up anything with a screen (like a smartphone or tablet)... More »The Generation Screen
Is content marketing relevant to financial institutions like banks and credit card companies? This might be the year the Fortune 500 are spending big on things like hiring a Chief Content Officer or a creative content agency, but there is a school of thought that says brands that have suffered a serious amount of damage... More »Content Marketing in Finance is About Getting the Credit
Quick review: phone calls matter! There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Thus, it is imperative for marketers to track different marketing channels to properly gauge overall performance and ROI. Makes sense, right? Acknowledging the importance of call tracking and... More »Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
You may feel like your marketing is doing everything right, but despite your efforts, you’re not reaching millennials effectively. Here are some tips you can try to better earn millennial love for your financial services, products and brands 1. Segment the millennial market Approaching millennials by age as a homogenous market limits your ability to... More »6 Ways to Make Financial Services Marketing More Relevant to Millennial Audiences
Recent developments in wearables like Glass actually bring to mind the age-old challenge of all marketers: relevance versus distraction. This challenge is can be a particularly sharp thorn on the side of B2B marketing. Business prospects are busy enough as it is with their job, with management, and with planning. Relevance is your only key... More »B2B Marketing – New Tech, Old Challenge
Spring has arrived. The days are longer and it’s finally time to come out of hibernation and organise that once a year spruce up of your home – and your social media platforms. Below we have highlighted our top 5 tips for a social media spring clean, 1. Rethink your goals for social media Businesses... More »Is It Time You Gave Your Social Media Platforms A Spring Clean?
Question of the day. How many websites were there by end of 2012? 6.3 million 630 million 6.3 billion Correct answer? 630 million (src). Granted that a lot of domains are owned by squatters, even if 10% of them were owned by legitimate businesses, that would be staggering 63 MILLION websites that are looking for... More »4 Secrets About SEO the SEOs Never Tell You
The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know what I mean. Whether it is a changing deal, a new competitor or something that completely disrupts the market, we are in a changing world.... More »6 Things Businesses Must Know About Today’s Consumer
People are visiting your website, but how many are choosing to join your email list? The sad reality is that most people who stumble upon your website are unlikely to return, unless you capture their information and follow up with them. It’s like this … If I give you a dollar but I ask for... More »3 Simple Ways To Increase Your Site’s Opt-in Conversion Rate
Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on blogs and relevant websites. And while there are certainly many advantages to targeting online publications (e.g. you can reach a wider audience, drive traffic to... More »Why You Should Still Try To Get Print Media Coverage
Surprisingly, despite the omni-channel world we now live in, there are still those who consider web self-service to be a second-rate customer support channel. There is a misconception that customers would actually prefer to be kept on hold, waiting to speak to a contact centre operator when they require assistance, rather than being able to... More »Debunking the Web Self-Service Myths – Part 1