If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?” Our answer? No, and here’s why. The Public Relations Society... More »Public Relations and Media Relations: What’s the Difference?
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It’s never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk reactions and usually the termination of a scapegoat – an “intern” – thinking it will solve the problem. But ultimately, just making the “problem” go... More »US Airways: From #EpicFail to a Solid Lesson in #H2H
There’s not much to say but…oh no you didn’t! 1) The never ending content page It went on and on and on Content should be concise, informational and altogether engaging. You don’t necessarily need to fill all that white space with text; be creative use videos, infographics or images, but again strike a balance –... More »Oh No You Didn’t! The Top 5 Content Writing Blunders
By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with 11.4... More »How Influence Drives The New Buyer’s Journey
When Peter Shankman joined AOL to help create it’s customer-facing newsroom, he was so early in the game that his AOL email address was email@example.com. The first rule for his team came directly from AOL’s CEO, Steve Case, and boiled down to this: Keep AOL’s users online as long as possible. AOL charged customers by... More »Nailing Customer Loyalty in the Era of the Distracted Customer
Picture the scene: you need to find details for a local restaurant so you grab your iPhone to Google it… but Google never appears – instead Yahoo appears. Why? Because it’s now the default search engine that’s built into your Apple phone. Think that’s never going to happen? Well… it might if Marissa Mayer has... More »Will Yahoo Soon Be The Default Search Engine On Your iPhone?
Sheryl Sandberg, author of Lean In and COO of Facebook is on a mission. A couple of weeks ago she, in collaboration with a star line up of women in other leadership roles launched the #banbossy campaign. They argue on their website that: When a little boy asserts himself, he’s called a “leader.” Yet when... More »Why #BanBossy Won’t Work in Pakistan
If you have a website that is optimized for mobile devices, you may not have any interest in this blog article. However, if you don’t, you may wish to read on because the information that is presented here will probably prove valuable to you. What to do to engage others When it comes to marketing... More »What to Do to Make Your Website Responsive
Public relations professionals get a bit of a bad rap sometimes. We are often accused of being nothing but spin-doctors — people whose job it is to make bad situations look good or, worse, simply trick the general public in to believing things. To be sure, damage control is a large, very visible part of... More »Want to Better Understand PR? A Small Change in Perspective Can Make All the Difference
There’s a myth in innovation that creativity means letting go and throwing out the box. Everyone needs to open their mind completely and let possibilities flow in from everywhere. There’s no structure – just openness. That’s how you get the good ideas. It’s a myth because it’s not true – innovation sessions without structure rarely... More »Focus is Everything
Here are some of my thoughts about what never-ending social and digital technology trends mean for professionals in all functional areas, at all career stages, and in organizations of all types and sizes (in other words, everyone!). Armed with this knowledge and insight, I hope folks will give serious consideration to how they will bridge... More »Social and Digital Technology Trends: 9 Take-Aways for YOU
Before I was a marketer I was a mom. When my daughter was born, though I intended to, I never went back to work. I took off 3 years to stay home and soak up my babies. I was lucky not only to stay home, but also to be blessed with incredibly easy babies. All... More »Brand Partner: The Value in Product Reviews and Giveaways
I have no idea how the conversation started. But while I was out to dinner with my nine-year-old twin girls the other night, they asked me for a pen and started taking notes on a napkin. If your experience is anything like mine, notes on a napkin can only mean one thing … they had... More »The 9-Year-Olds’ Guide to Better Marketing
We aren’t about to argue that the primary nature of any business is to make money. Nevertheless, in order to make money, you need loyal customers, right? You might have asked yourself in the past — particularly if your business is still in its growing stages — how a company finds those loyal customers within... More »A Give and Take Business
As you head into 2014, what are going to be the most important steps in amplifying your business growth? You’ve got four major areas of responsibility – beyond your main business function. No matter what type of business you’re in, from marketing to accounting, you have to attend to these four areas: Your presence –... More »Convert, Retain, Grow: Insights for Amplifying Your Business in 2014