What every customer service blogger, consultant, speaker, writer, and software provider WON’T tell you is that it’s ok to suck at customer service. Really…it’s ok to actually suck at customer service. I mean, not forever, but part of trying something new means that you almost always will suck at it at first. Getting to the... More »Sucking is the First Step to Being Sorta Good at Customer Service
All Articles From Business 2 Community
In today’s world, ecommerce sites face a number of challenges. In particular, missed opportunities and receiving negative feedback are areas of concern. These sites are in the business to make money, and seeing site visitors leave empty-handed is less than ideal. Negative reviews are no picnic either, as they can impact brand images and the... More »How to Handle Negative Reviews and Create High Converting Check Outs
On April 14, 2014, LinkedIn will remove the Products & Services tab from all Company Pages, in favor of presenting that content through more engaging and valuable features―namely the Showcase Pages. The Showcase Pages build upon the principle of the Products & Services tab: highlighting subsets of the parent company. However, where the Products & Services tab... More »In Lockstep with LinkedIn Showcase Pages
If you’re struggling to hire and retain awesome candidates, do yourself a favor and look at the type of candidates you attract. Do they have a multitude of skillsets? Come from varying backgrounds? Or are they all similar? When all of your employees are clones of one another, it can be hard to create a... More »How to Turn Diversity into a Hiring Cornerstone [Infographic]
You’ve written a great blog post for your brand and now would like to get the word out to a large audience. With so much information being published online, you might be puzzled as to what the most effective strategies are to promote it. There are some key things you can do to ensure your... More »Blog Promotion Tips for Personal Brands
Social Media: When we see those two words together, it represents a revolution in the communications landscape. Over the past several years we’ve been creating communities, building relationships, and providing transparency and brand trust while serving and connecting customers more quickly. But have you thought about leveraging it – particularly Facebook – to empower your... More »Combining Customer Support And Facebook to Maximize Your Leads
Positive Business Intent is one of the most important assets a seller can leverage throughout the sales process. The point was driven home when, after announcing a career change, a client said to me, “With your departure, we’ll have to reevaluate our relationship with your company.” The client went on to say that my approach of... More »Four Ways to Build Positive Business Intent
30,000 ft view image courtesy of Erin Do you really know who your customers are? Do you take a 30,000-foot view or a more granular, zoomed-in view in understanding and describing them? I did several workshops this week on personas and journey mapping. The two are intimately intermingled, and that’s an important point to remember.... More »Do You Know Who Your Customers Are?
INCREASING WEBSITE TRAFFIC AND CREATING MORE LEADS There are still many questions being asked by business owners about how to use Google+ effectively. Can you use it to increase your website traffic? How do you leverage G+ with your other social media platforms for maximum exposure? Can Google+ be used to attract and even convert... More »Using Google+ To Grow Your Business
I was oddly amused and somewhat saddened observing a situation from the sidelines recently. I wish it were an isolated situation, but it’s far too familiar — I think you’ll recognize it. A customer has a problem. It’s not one of those hairy big problems that we darken the sky with airplanes, sending experts, corporate... More »Just Solve The Damn Problem!
Did you know that in 2012, corporations donated over $18 billion to nonprofits? (Source: Giving USA’s 2012 Annual Report on Philanthropy for 2011). Has your organization looked into the many different forms of corporate giving? Although specifics vary for every company, here are four of the most popular types of corporate giving programs: 1. Community Grants Through community grant... More »Four Types of Corporate Giving Programs
As with any marketing initiative, it is important to measure your results. The focus is generally on calculating Return on Investment (ROI) for the spend incurred, but there are other important metrics that are critical to your success. Even if your current campaign is profitable and you are happy with the result, there is always... More »6 Must-Measure Metrics To Evaluate The Success Of Your PPC Campaigns
By late August, Google will retire their regular PLA campaign type and switch all product listing ads users to Shopping campaigns. Beta launched in October 2013 and fully rolled out in February, Shopping campaigns have a number of unique features that make them particularly attractive to e-tailers: The ability to browse inventory within the AdWords... More »Goodbye Google AdWords Regular Campaign Type, Hello Shopping Campaigns
For many B2B marketers, 2013 should have been a watershed moment. It wasn’t. Will it be different this year? Marketers now have vast pools of data to prove their efficacy, new tools that allow them to be compelling at an inexpensive price and, perhaps most importantly, the chance to regularly connect on an intimate basis... More »B2B Marketing to the C-Suite: Why Are We Doing it Wrong?
Last week, the Grammar Chic blog raised a common question: Is your brand too boring for content marketing? You can probably guess what our answer was, even if you haven’t yet read our blog: No, there is no such thing as an industry that’s too boring for content marketing, no vertical that’s exempt from the... More »How to Blog About a Boring Industry