All Articles From Business 2 Community
How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone. One question I get asked a lot is “how do we know... More »29 Signs Your Business Is Not Ready For Content Marketing
Just 24K followers? You might be laughing or wondering if I am having a hangover since there are thousands of users on Facebook and Twitter who have more followers than that. Before decoding the story of Balaji Viswanathan and the reason of his fan following on the network, lets drill a bit about Quora as... More »Meet Balaji Viswanathan – The Quora Rockstar With More Than 24K Followers & A Million Credits
Last week we joined Chicago women-centric tech organization Ms. Tech for a session led by Kelly Janowski of David James Group on the mysteries of social media and how businesses can be using it more efficiently to market their events. We came away with some solid takeaways that you can hopefully use to better handle... More »5 Tips to Market Your Event Using Social Media
Sales leaders spend a fair amount of time and effort reviewing issues related to the cost of sale. The issues can vary from travel policy and territory design to compensation structure and bonuses. An issue that is receiving increased attention is the cost of turnover. For those who have not recently taken a serious look... More »A Sales Leadership Red Flag – Turnover Matters
A friend said, “I am having trouble getting followers for a new client.” Though she was general in her tweet topics (not just self-promotional, she was at a loss. Here were my suggestions, generalized and tweaked as to not identify the asker. Make sure you have a completed profile, avatar (logo), header photo, and background.... More »Twitter Followers: Top 10 Ways To Grow Your Following
Did you know sailfish are considered the fastest known fish in the world? Until recently I didn’t, but did that didn’t change the fact that it was the fastest fish in the world and it was extremely successful at what it does. Just like a relatively unknown fish can be the very best in the... More »Build the Next Customer Experience Wonder of the World
When SAP recently released its tongue-in-cheek “Mobile 10 Commandments” for the Mobile World Congress, it got us thinking: Maybe all sorts of technology providers should do the same thing. After all, the best way for a business to mess up introducing a new form of technology is to not fully understand it. (Remember when your... More »The 10 Commandments of Unified Communications
This message is for CEOs and Executives as a follow-up to last weeks post. DISCLAIMER: If someone has a full-time role in social media with a large company, I would guess they are using it as a full-time client service representative, maybe? or is planning some type of project to hopefully go viral for a... More »Social Media is a Part-Time Not Full-Time Process
Customer experience, as a field or discipline, is still pretty new in the grand scheme of things. While most companies understand the need for a CFO, most of them do not understand the need for a CCO (Chief Customer Officer). As professionals in the field continue to work diligently on changing that, here are some... More »4 Prevailing Customer Experience Challenges and How To Confront Them
Mobile marketing has changed. As phones have evolved and become more powerful and more utilitarian, mobile business strategy has changed and reshaped itself simultaneously. It used to be enough to have a banner ad taking up a small percentage of a tiny screen on an underpowered device. Now anything a computer can do, mobile can... More »Smartphones are Changing the Marketing Landscape
Are you a thought leader? Can you even define what a thought leader is, and what conditions cause someone to consider you to be a thought leader? For the marketing, communications, and public relations world, understanding what defines a thought leader is an obvious and logical prerequisite to helping one of your company’s subject matter... More »Who is a Thought Leader?
As you probably know, here at Red Rocket Media HQ, we have a big team of professional journalists that create heaps and heaps of content for our customers every single day. They are totally awesome at what they do so we thought it was about time that we drained some of the knowledge from their... More »What Advice Would You Give to a Company Just Starting Out With Content Marketing?