In 2010, renowned financial author Michael Lewis released The Big Short, a book about the massive crash on Wall Street in 2008. In the book, Lewis focused on some people who accurately predicted the crash and made a lot of money off of it – including Dr. Michael Blurry, a former neurologist with Asperger’s syndrome who... More »Become A Hiring Trailblazer
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A recent blog we read told us that we should NOT use Social Media if we want to sell our stuff. The idea was that you should get to know people personally, help solve their problems and if you never make a dime, you will be more respected. Sounds good. But for most of us,... More »If Your Business is Not Using Social Media to Increase Sales, Why Are You There?
Today, not only is hard for brands to create enough content to fuel digital and social channels but their content no longer performs as well as it used to. Between declining trust in brands and Facebook changing their News Feed algorithm to give preferential treatment to ‘Friend content’ over brand content, marketers are struggling to... More »How to Solve Your Content Problems With Advocates – 3 Noteworthy Ideas
Today’s the day: Google finally spilled the beans about the new features that are coming to AdWords. (Protip: sign up for our webinar tomorrow for an in-depth look at the changes and how they’ll affect you!) Now we can finally tell you what they actually announced. Here’s our take on this exciting news. New AdWords... More »Today’s Big Google AdWords Announcement: What It Means for You
Let me begin by saying that I am not a fan of the typical social sharing that takes place on Facebook however, for career purposes, Facebook is arguably the place to be. First, Facebook dwarfs all other social networks with its 1.3 billion active monthly users. Next, Facebook contains the same networking and sharing functionality... More »Seeing Facebook as the New and Improved LinkedIn
When starting a company, there are many decisions you have to make surrounding your business plan, employees and finances – but what about your brand? Yeah, branding involves logos, slogans and graphics, but it’s much more. Branding plays a part in your entire customer experience; in-store, online and the way customers perceive your company on... More »Top 10 Reasons Branding Is Crucial
Creating processes that promote learning, trust and adaptability between customers and suppliers can help both be more competitive. How can companies collaborate effectively when the business environment is changing rapidly? Research by F. Asís Martínez-Jerez of the University of Notre Dame’s Mendoza College of Business looked at successful and unsuccessful initiatives of strategic partnership between... More »Rethinking the Relationship Between Customers and Suppliers
Introducing any form of new technology into a business will invariably have an impact on the company culture. But should the latter act as the true driver of organisational change? Technology can be a catalyst for change, yet culture has the power to nurture forward-thinking tech adoption and long-term business growth. If adoption rate amongst... More »Technology and Culture: A Chicken and Egg Debate
Social media can be an incredibly important tool for your business. But it can also be overwhelming. You’re following what’s being said about your industry and brand, your team is trying to produce and share great content, you’re interacting with customers, finding prospects and you’re trying to make sense of it all. The biggest question... More »The Beginner’s Guide to Social Media Metrics: Measuring Mentions
Here is our final look at fixing sucky websites. In Step One, we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends. But that was just window-dressing. Deep down you know when even your very pretty site is still Sucky. You also... More »Fixing Your Sucky Website Step Three: The End Game
If you’ve been involved in a website project before, you know how nerve racking it can be to finally give the go-ahead to “flip the switch” from the old website to the new one. There are many last-minute things that need to be completed and double-checked before launching. Website testing sometimes feels never ending. With... More »9 Critical Items to Check Off Your List Before Launching a New Website
For the first time in my career the other day, I was called a grumpy old man. I laughed, as I have never seen my self as a grumpy person. Rarely do you see me without a smile on my face. Let’s talk about hiring for a minute. It is hard isn’t it? Finding the... More »A Bad Hire? Why Are You Freaking Out?!
Social Media Marketing Is Changing Social media marketing has never been free. Anything worth your while requires a certain level of input in order to get output. Today, social media marketing presents a fools gold type of opportunity for brands who see it as a cheap and easy way to get increased awareness or more... More »Social Media Marketing: 5 Things Great Brands Always Do Right
Negotiating a pay raise with your employer has never been an easy task. However, if you feel you are doing great at work and deserve to get a pay raise, you should definitely ask for it. Below you can find tips on how to do it right. 1) Make Some Research: Before asking your boss... More »5 Tips for Negotiating a Pay Raise
Need a pick-me-up? We found 22 of the best Pinterest quotes to get your day started right. Here at Tailwind, we understand the power of words. They can pick you up, make you think, bring you to tears and even make you feel invincible. Just think about your favorite quote – there’s a reason those... More »The 22 Best Pinterest Quotes to Brighten Your Day