Per results from recent Voice of Customer (VoC) research, Customer Experience strategies are failing to deliver the quality of experience customers expect. Notwithstanding today’s technology, tools and analytics, it is sobering that customers are not experiencing a significantly improved customer experience. Following are the top 6 Customer Experience mistakes that emerged from our analysis of... More »6 Customer Experience Mistakes You Don’t Want to Make
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This week, Google made headlines again after announcing that more prototypes of its upcoming Google Glass will be up for sale. The controversies surrounding the famous wearable are plenty. But setting that aside, it’s clear that Google is not slowing down its progress and further opening itself to a wider base of consumers. (Assuming of... More »B2B Telemarketing – Will Google Glass Finally Kill It?
Working with family members is quite common in Asia especially in small businesses and startups. In fact I’ve seen companies bend or even modify policies to let family members work together. I’d like to explore this – how to have a successful family business for both the individuals and company. We’ll first take a look... More »Finding Success in a Family Business
Frontier markets are fascinating places to operate in. They offer tremendous gains but of course come with equivalent risks. Last week I highlighted the Risks of Operating in Frontier Markets, specifically: Lack of Governance Inadequate and Emerging Infrastructure Resource Availability and Capability Living in Fear And also the key characteristics which define them including: Large... More »4 Opportunities of Working in Frontier Markets
Last fall, MarketingProfs reported that “Business-to-business (B2B) marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.” But the key question is do you know the content topics that are trending and... More »Trending Content Topics with B2B Marketers
In today’s world, one of the best things you can do for your small business is take advantage of technology. Online software in particular plays a huge part in the business world – it will help your business organize its finances, find more customers, get more bang for buck and work better, faster, smarter and... More »How Small Businesses Benefit From Online Tools
Relocating for work can be an exciting prospect. Forging a new life and building a better career in a different town, state or even country can strengthen you personally and professionally. However, combining the stressors of a new job with those of leaving the familiarity and support network of your current home can be daunting.... More »Relocating for a Job? Consider These Essential Tips
A lot of factors need to be considered carefully in order to make an eCommerce website work. From the website design to the showcasing of products, everything should be in order to ensure that visitors are converted into customers. I’ve discussed in length why you need to have a website with call-to-actions and how to... More »8 Ultimate Design Enhancements for Your eCommerce Website
“My music comes from many, many, many places. My emotions, my feelings, my thoughts, and conversations I have with people I know who influence me.” ~ Alicia Keys~ Think of people who seem to bring out the best in you whenever you talk to them. You feel comfortable conversing with them and could go on... More »5 Ways to Have Great Conversations
There’s no shortage of hysterical cynicism—if that’s even possible—directed at Big Data and the Internet of Things. Most of it is rising from overoptimistic proclamations discussing how these tools will serve as a veritable panacea for all of our marketing, analysis, and connectivity solutions. Rosy tinged images conjured from the frothing imaginations of marketing gurus... More »Navigating the Choppy Waters of Big Data
In a youtube video called 5 Common Mistakes in SEO, Maile Ohye of Google Said, “The Advantage of having a Agile SEO cycle is quite clear.” “Aim to be agile.” She summed up the reason for having an agile SEO cycle by quoting something she said was often quoted at Google, “The only constant thing... More »Learn The Agile SEO Cycle in 5 Minutes
Fragile. Vulnerable. Precious. These three words aren’t how we’d normally describe our online information, but they are accurate descriptions nonetheless. In the past year, businesses have learned this through the cautionary tales provided by the Target, Apple, and Schnucks security breaches. The most recent threat to online security, the Heartbleed bug, got its name from... More »How to Prepare Your Company for Future Heartbleed-Sized Security Flaws
When considering a Software-as-a-Service (SaaS) solution versus a traditional on-premise software application, one needs to keep in mind several factors when calculating total cost of ownership and ROI. These variables come into play when determining the real bottom line, as in most cases initial out-of-pocket expenses represent only a fraction of the true dollar amount... More »SaaS Pricing: How to Compare the Cost of On-Premise vs SaaS?
Selling-based marketing is built around a selling message, sometimes called a sales pitch. The sales pitch is often delivered using methods that reach out to prospective customers, such as telephone selling, direct mail and door-to-door sales. Education-Based Marketing is built around an educational message, which replaces the sales message. The educational message is commonly delivered... More »What Is Education Based Marketing
Microsoft’s support for Windows XP has officially ended. Those systems still running XP are vulnerable to hackers accessing data or being turned into a bot-net to spread viruses and malware. Maintaining an up-to-date anti-virus software isn’t enough to keep a system running XP secure. It’s time to once and for all. Luckily, there are reasonably-priced... More »Replace that XP Relic on a Budget