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All Articles From Business 2 Community

  • 6 Customer Experience Mistakes You Don’t Want to Make

    Business 2 Community - Tue, Apr 15, 2014 6:38 AM EDT

    Per results from recent Voice of Customer (VoC) research, Customer Experience strategies are failing to deliver the quality of experience customers expect. Notwithstanding today’s technology, tools and analytics, it is sobering that customers are not experiencing a significantly improved customer experience. Following are the top 6 Customer Experience mistakes that emerged from our analysis of... More »6 Customer Experience Mistakes You Don’t Want to Make

  • B2B Telemarketing – Will Google Glass Finally Kill It?

    Business 2 Community - Tue, Apr 15, 2014 6:35 AM EDT

    This week, Google made headlines again after announcing that more prototypes of its upcoming Google Glass will be up for sale. The controversies surrounding the famous wearable are plenty. But setting that aside, it’s clear that Google is not slowing down its progress and further opening itself to a wider base of consumers. (Assuming of... More »B2B Telemarketing – Will Google Glass Finally Kill It?

  • Finding Success in a Family Business

    Business 2 Community - Tue, Apr 15, 2014 6:20 AM EDT

    Working with family members is quite common in Asia especially in small businesses and startups. In fact I’ve seen companies bend or even modify policies to let family members work together. I’d like to explore this – how to have a successful family business for both the individuals and company. We’ll first take a look... More »Finding Success in a Family Business

  • 4 Opportunities of Working in Frontier Markets

    Business 2 Community - Tue, Apr 15, 2014 5:51 AM EDT

    Frontier markets are fascinating places to operate in. They offer tremendous gains but of course come with equivalent risks. Last week I highlighted the Risks of Operating in Frontier Markets, specifically: Lack of Governance Inadequate and Emerging Infrastructure Resource Availability and Capability Living in Fear And also the key characteristics which define them including: Large... More »4 Opportunities of Working in Frontier Markets

  • Trending Content Topics with B2B Marketers

    Business 2 Community - Tue, Apr 15, 2014 5:41 AM EDT

    Last fall, MarketingProfs reported that “Business-to-business (B2B) marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.” But the key question is do you know the content topics that are trending and... More »Trending Content Topics with B2B Marketers

  • How Small Businesses Benefit From Online Tools

    Business 2 Community - Tue, Apr 15, 2014 5:37 AM EDT

    In today’s world, one of the best things you can do for your small business is take advantage of technology. Online software in particular plays a huge part in the business world – it will help your business organize its finances, find more customers, get more bang for buck and work better, faster, smarter and... More »How Small Businesses Benefit From Online Tools

  • Relocating for a Job? Consider These Essential Tips

    Business 2 Community - Tue, Apr 15, 2014 12:42 AM EDT

    Relocating for work can be an exciting prospect. Forging a new life and building a better career in a different town, state or even country can strengthen you personally and professionally. However, combining the stressors of a new job with those of leaving the familiarity and support network of your current home can be daunting.... More »Relocating for a Job? Consider These Essential Tips

  • 8 Ultimate Design Enhancements for Your eCommerce Website

    Business 2 Community - Mon, Apr 14, 2014 11:58 PM EDT

    A lot of factors need to be considered carefully in order to make an eCommerce website work. From the website design to the showcasing of products, everything should be in order to ensure that visitors are converted into customers. I’ve discussed in length why you need to have a website with call-to-actions and how to... More »8 Ultimate Design Enhancements for Your eCommerce Website

  • 5 Ways to Have Great Conversations

    Business 2 Community - Mon, Apr 14, 2014 11:52 PM EDT

    “My music comes from many, many, many places. My emotions, my feelings, my thoughts, and conversations I have with people I know who influence me.” ~ Alicia Keys~ Think of people who seem to bring out the best in you whenever you talk to them. You feel comfortable conversing with them and could go on... More »5 Ways to Have Great Conversations

  • Navigating the Choppy Waters of Big Data

    Business 2 Community - Mon, Apr 14, 2014 11:51 PM EDT

    There’s no shortage of hysterical cynicism—if that’s even possible—directed at Big Data and the Internet of Things. Most of it is rising from overoptimistic proclamations discussing how these tools will serve as a veritable panacea for all of our marketing, analysis, and connectivity solutions. Rosy tinged images conjured from the frothing imaginations of marketing gurus... More »Navigating the Choppy Waters of Big Data

  • Learn The Agile SEO Cycle in 5 Minutes

    Business 2 Community - Mon, Apr 14, 2014 11:48 PM EDT

    In a youtube video called 5 Common Mistakes in SEO, Maile Ohye of Google Said, “The Advantage of having a Agile SEO cycle is quite clear.” “Aim to be agile.” She summed up the reason for having an agile SEO cycle by quoting something she said was often quoted at Google, “The only constant thing... More »Learn The Agile SEO Cycle in 5 Minutes

  • How to Prepare Your Company for Future Heartbleed-Sized Security Flaws

    Business 2 Community - Mon, Apr 14, 2014 11:34 PM EDT

    Fragile. Vulnerable. Precious. These three words aren’t how we’d normally describe our online information, but they are accurate descriptions nonetheless. In the past year, businesses have learned this through the cautionary tales provided by the Target, Apple, and Schnucks security breaches. The most recent threat to online security, the Heartbleed bug, got its name from... More »How to Prepare Your Company for Future Heartbleed-Sized Security Flaws

  • SaaS Pricing: How to Compare the Cost of On-Premise vs SaaS?

    Business 2 Community - Mon, Apr 14, 2014 11:30 PM EDT

    When considering a Software-as-a-Service (SaaS) solution versus a traditional on-premise software application, one needs to keep in mind several factors when calculating total cost of ownership and ROI. These variables come into play when determining the real bottom line, as in most cases initial out-of-pocket expenses represent only a fraction of the true dollar amount... More »SaaS Pricing: How to Compare the Cost of On-Premise vs SaaS?

  • What Is Education Based Marketing

    Business 2 Community - Mon, Apr 14, 2014 11:30 PM EDT

    Selling-based marketing is built around a selling message, sometimes called a sales pitch. The sales pitch is often delivered using methods that reach out to prospective customers, such as telephone selling, direct mail and door-to-door sales. Education-Based Marketing is built around an educational message, which replaces the sales message. The educational message is commonly delivered... More »What Is Education Based Marketing

  • Replace that XP Relic on a Budget

    Business 2 Community - Mon, Apr 14, 2014 11:24 PM EDT

    Microsoft’s support for Windows XP has officially ended.  Those systems still running XP are vulnerable to hackers accessing data or being turned into a bot-net to spread viruses and malware.  Maintaining an up-to-date anti-virus software isn’t enough to keep a system running XP secure.  It’s time to  once and for all.  Luckily, there are reasonably-priced... More »Replace that XP Relic on a Budget

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Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more. Every day we feature the thought leadership of our open community of bloggers and aim to provide a balanced view of the business landscape based on industry news, trends and real-life experiences.