Crafting an elevator pitch is critical for your startup and not only for the obvious reasons that might instinctively come to mind. If you read one or two ‘how to’ business articles in your lifetime, you know that a good elevator pitch is important to make a great quick impression on a random potential customer... More »The Practical Step-by-Step Guide to Build the Perfect Elevator Pitch in 5 Days
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“Respect your efforts, respect yourself. Self-respect leads to self-discipline. When you have both firmly under your belt, that’s real power.” Clint Eastwood. Seemingly this formula worked well for Clint Eastwood in his career and if you want to be better respected at your job, it can work for you too. Take a moment to conjure... More »5 Ways to Get More Respect at Work
As I talk with hundreds of nonprofit organizations, I often hear “we just can’t afford a fundraising database right now. What we are using now isn’t costing us anything!” Have you ever made that statement… or thought it? I had the incredible privilege of having dinner with Kent Stroman at the AFP International Conference on... More »What “We Can’t Afford Fundraising Software” Really Costs You
Social Media Analytics and benchmarking Industry has grown multiple folds in the last 2-3 years. Brands have started realising the importance of testing and measuring their performance compared to the Industry. With the emergence of Big Data Trends, Organisations have started looping in Social media data as a key subset of the important data they... More »Social Media Analytics Tool : Quintly Review
One of the most difficult things to do is to achieve behaviour change. Whether it is to quit smoking or stop drinking, adopting a more active lifestyle or change your eating pattern. Of course these examples are on a personal level, but with introducing new elements at your event the same underlying principles apply: moving... More »How to Avoid Innovation Paralysis: Get Started! A Lean Primer
In order to succeed in business you need to anticipate what your market will want or need before it’s completely obvious to all. Learning to spot trends will give you great insight into your prospective customer’s needs. It might also lead you to developing a great new idea, product line or a whole new business.... More »Seven Tips For Getting Good At Spotting Trends
While location-based social media platform Foursquare has not been nearly as successful as experts predicted, it appears to be making a comeback. Foursquare’s revenue has improved drastically over the past year, and according to CEO Dennis Crowley, Foursquare’s mountain of data leaves it poised to dominate the mobile scene. But how can local businesses take... More »The Future is Foursquare: Marketing Tips for Your Local Business
The Dreaded Bounce — What Is It? We’ve all done it. Clicked on a link to a web page somewhere and realized it’s not what we were really looking for. So we click the Back button in our browser and move on. That’s a bounce: we bounced right back to where we came from. Is... More »Combat the Bounce
We have process, right? If you are reading this article, chances are good your organization has built, or is in the process of building standardized processes for lead processing. Whether you have adopted a “waterfall” model or created your own variation, your model should closely represent your buyers’ journey from anonymity to closed business. Your... More »Lead Nurturing: It’s Not Just Poor Semantics, It’s a Non Sequitur
How to fit the right model to your organizational objectives Overview: Converting from traditional Marketing to automated Marketing has a major impact on your organization’s Marketing team. This requires establishing the correct type of organization to achieve your goals. Tags: Marketing Automation, Marketing Automation Organization, Demand Center, Demand Center Organization We learned last week that... More »Why You Are Not Organized For Effective Marketing Automation (Part 2)
Check practically any list of trends for this or next year in business and you will find that everyone is worrying over Obamacare’s impact on the workplace. The concerns are not unfounded. After all, healthcare costs in the U.S. are astronomical, with total spending expected to reach $4.8 trillion in 2021. To put that in... More »5 Workplace Wellness Ideas to Implement Immediately
Many, if not most, marketing organizations do research into customer (or prospect base) demographics, into the buying motivations of those groups, and into other relevant data meant to inform the marketers and help development of a targeted, efficient marketing strategy. Once the strategy is developed and ready to go, tactics are employed to accomplish the... More »Video Marketing: Is Your Video Campaign Assumption-Based or Data-Informed?
If you have a domain name registered through ICANN (the Internet Corporation for Assigned Names and Numbers), you could lose it without realising it. ICANN is the domain authority that manages largely US-based and international top level domains (TLDs) such as .com, .net and .org. In January 2014, ICANN introduced new rules for domain registrars... More »Are You About to Lose Your Domain Name?
The question as to whether corporate culture has an effect on financial performance has been asked before and it will likely be asked again. In a study published in the Cornell Hospitality Quarterly, research demonstrated a link between corporate culture and financial performance. However, not all corporate cultures are created equal. Some corporate cultures had... More »Corporate Culture Directly Affects Financial Performance
When I started my first home business in the early 1990s, working from home was considered suspect and technology wasn’t as advanced as it is today. As a result, I spent a fortune on services to make it look like my business was run from a traditional office. I hired a service to answer my... More »How Solopreneurs Can Look Professional on a Tight Budget