Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. Software updates are typically done during the wee hours of the morning so that when I wake up and get behind the wheel the next day, I am driving an even... More »What’s Your B2B Marketing Mission?
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InfoFlo Review – A CRM application with cross-reference capabilities, where users can track the status of leads and projects to avoid missed opportunities. Keeping up with customer information is essential to any business. But with so much info in so many different places, it can be a challenge to organize it all effectively. InfoFlo brings... More »InfoFlo Review – A Contact and Customer Relationship Management Solution
Some content marketing newbies make the mistake of exclusively researching content topics online, which typically leads to regurgitated and unoriginal content. The goal of content marketing is to create original, authentic and engaging content that pushes your brand further into the minds of your demographic, not simply restating what’s already been said. The answer to... More »Content Marketing Starts OFFLINE – 5 Places to Start Your Content Research
Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world’s most popular social networking site with more than 1.23 billion monthly users also helps you reach out to your audience organically, is no longer true. Organic reach is dead on Facebook and the social networking... More »With Organic Reach Dead, Is Facebook Still A Preferred Medium For Brands & SMEs?
What is a main topic of conversation among marketers, public relations practitioners and communications professionals today? It’s content, content and more content. At WordWrite, we’re all about content creation. We also have strong opinions on the right way to produce it. Therefore, it was nice to see a recent study reinforce our core beliefs when... More »Survey Confirms Earned Media as Most Trusted Source for Information
There are five stages in B2B customer relationship building that a supplier of high-end products and services can have with its clients. If you want to reach the top tier, a Strategic Business Advisor to any of your clients, you usually have to climb through all four previous stages. The real key is understanding if... More »The 5 Stages of B2B Customer Relationships
We all know that people do business with people, not with businesses. And that is why it is so important for companies to place an importance on vetting their sales representatives before you hire them. Your sales team is only as good as how they are able to adapt and resonate with a customer. While... More »3 Defining Habits of Effective Salespeople
What is “Weird Twitter”? Random, ludicrous, and oftentimes nonsensical. It’s an eclectic mixture of one liners, non-sequiturs and beat poetry that sums up everything that’s wonderful and worrying about the internet. Sprouting out of a single, flatulenty-named account, a plethora of surreal Twitter feeds have popped up all over the platform. They demonstrate sloppy grammar... More »Not So Weird Twitter: When Surreal Beats Sincere
In order to become successful in the world of business, you must be able to understand your client’s character. In many ways, you have to play the part of a psychologist- no graduate degree in Behavioral Psychology necessary, of course. Gauging the unique moods and personalities of your clients is an often overlooked skill which... More »The Different Types of Business Clients
From what we’ve heard from recent media and blogger reports and studies, Instagram is THE hot platform for brands right now. According to eMarketer, brands are seeing higher engagement and interaction rates on Instagram–up to 15 times more than Facebook, in some cases. And, Instagram is growing faster than Twitter, Facebook and Pinterest combined (which,... More »Why Aren’t More Brands Prioritizing Instagram as a Platform-of-Choice?
Do you want more people to visit your site and consume the content for longer? Stop distracting them and making them click away from your main goal. Simplicity is not only beautiful and elegant but it is also effective. It helps you tweak and perfect the user experience. It leads to decluttering of your site,... More »18 Simple Methods To Build An Effective Site
Having trouble setting your brand apart from your competitors? You’re not alone. If your brand isn’t a household name, like Amazon or Fedex, you must find other ways to differentiate and capture market share. Millions of companies like yours struggle with this challenge. The key thing to remember is differentiation is in the eye of the... More »How to Differentiate Your B2B Brand in 2014
You know it’s happened to you. You’ve chomped down on a Big Mac (or, if you are like me and abhor fast food insert your favorite mass packaged good) only to wonder, “How come this burger tastes considerably different than the one I get near my home?” And it’s a terrible feeling. After all, maybe... More »Inconsistent Branding: A Recipe for Disaster
How many times have you come up with a great idea for a product that would help you or others in their daily life and thought “if only I could find a way to make this a reality?” Well, with a lot of time and effort there is now a realistic way to overcome what... More »Crowdfunding Essentials You Need To Know
LinkedIn is an individual tool, right? So if you are a B2B marketer, you might still wondering how LinkedIn might be useful to you and your business. After all, LinkedIn is, at its core, a people-based network and in B2B you don’t sell direct to consumers, you connect and provide services to other businesses. But... More »LinkedIn for B2B Marketing: Make It Work for You