Concerned about your competitors leapfrogging you and destroying your value? You shouldn’t be. You and your organization do a much better job than they ever will. If you doubt that, consider this quote from the late Og Mandino’s book, The Greatest Salesman in the World, Part II: “Nothing is so easy as to deceive oneself... More »The Destruction of Value
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Last week, the social media world had a field day. In case you missed it, here’s a quick recap of the US Airways story that made headlines, and lessons we could all reflect upon. Customers may expect a “fast” response but take the time you need to respond We chose here not to show even... More »12 Lessons From Buffett, Sprinklr And The US Airways Mistweet
You may or may not have heard, but Twitter has undergone a complete makeover. Many people, die-hard fans and new users alike, are noting that the redesign looks suspiciously like Twitter’s more visual cousin, Facebook. And indeed it does. A redesign this significant, which shifts the focus of the platform from text-based to visual, will... More »Twitter’s Redesign: What Brands Need To Know
Content marketing is becoming an increasingly confusing space. The amount of companies building solutions for content marketing – ranging from scalable content creation companies, to content analytics companies – is staggering. The amount of venture money flowing into the space is reminiscent of the social media boom from the not-too-distant past. So what exactly is... More »Content Marketing Is Primed For Disruption
While it’s long overdue, I’ve finally gotten around to reading a book one of my friends wrote last year. The book, The Slaves Have Names: Ancestors of My Home, was written by my friend Andi Cumbo-Floyd. Andi grew up on a Virginia farm, and has since gone back and researched the histories of the slaves... More »Do Your Customers Hear Your Voice?
Heard the one about France banning digital workers from accessing their work emails after 6pm? No, it’s not a joke… but it’s not strictly true either. Last week the internet and the newspapers were awash with the news that a new legally-binding agreement had come into place in France which means employers must encourage staff... More »Is It Really Feasible To Ban Access To Work Emails After 6pm?
Daydreaming is the least understood brain activity and yet it’s the most powerful source of success, according to research psychologists in the US, Europe, China and Japan. This cross-cultural finding that creativity and productivity blossom from daydreaming is especially interesting, because it is almost universally discouraged. For most of us, the priority at school and... More »The Least Known Secret of Success
The sport of golf is a mathematician’s dream. Players succeed by getting ever closer to the objective. First, you hit the ball from the tee to some point partway down the course. Then you get a little closer with a second shot. Once on the green, you putt the ball towards the hole, getting still... More »Leadership Essentials: Get on the Green, Then Go for the Hole
This morning, the runners of the Boston Marathon took to the streets of the city once again in pursuit of crossing the finish line on Boylston. I commend their hard work, drive and dedication to reach the finish line, not only due to the physical feat of running 26.2 miles, but because the marathon is... More »The Content Marketing Marathon (Infographic)
I don’t mean to shoot myself in the foot, but this topic is just too important not to address. Besides, “going green” continues to be increasingly important in our society – and recycling is a cornerstone of green living. And what’s more green than online recycling? No trash! Don’t trash a great idea or discard... More »How to Recycle Your Blog Content
Every time I see content that runs afoul of the Grammar Gods, I feel a twinge of pain—not for me, but for the brand that just took a hit. Grammar errors can be extremely costly. In fact, they have the power to nullify the entire investment of time and resources marketers commit to producing content... More »Content Writing 101: Don’t Anger the Grammar Gods
Google is making a big announcement on Tuesday, April 22 (yep, that’s TOMORROW). They will announce 10+ new AdWords products, features, and research studies that they have been working on for the past year. Last year, we were the first to bring you complete coverage of Enhanced Campaigns, the biggest change to the AdWords ecosystem... More »Big Changes Coming To AdWords: What You Need To Know
Recruiting is one of the most critical functions a founding team will have to do in the early days of a startup. You are practically in constant recruiting mode in the growth phase and need to be able to expand or contract dev/sales teams as needed (hopefully only expand) as well as bring in critical... More »Recruitment and Incentives in the Early Days of a Startup
Just because a business has built a website and social media presence doesn’t mean that it is going to generate any leads. The power of social media needs to be leveraged the right way if lead generation is the main goal behind creating an online presence. Here are ten ways to get more leads through... More »10 Ways to Leverage Social Media to Generate Leads
Pick Your Brains How many times have you gotten this call or gone out for this coffee??? “I just want to pick your brains… How can I…” – Translation “I want some free advice to see if I can truly do this myself.” If you are like me you have absolutely no problem with this.... More »3 Reasons NOT To Use Social Media