Olympic Games: Marketing Inspiration Canadian Style

The Olympic Games are quickly approaching and brands are all out there with emotive and sports related advertising . No sooner have we recovered from ringing in the new year and all the holiday season advertising, we are now being served with heart tugging emotive advertising. It goes without saying the Marketers have realized that they don’t need to be an actual Olympic sponsor to jump on the coat tails of the winter Olympic games. Brand Sponsors and non sponsors alike have realized the benefits of not only presenting brands emotively, but offering up a good dose of inspiration.

None has done the job of inspiring and bringing tears to our eyes than P&G, with its Tribute to Moms. To call this creative piece an ad, does not do justice to the concept on intent. This is not an ad. This is a tribute to the dedication and commitment of Moms all over the world. Cross culture. Cross Border. It inspires all, acknowledges all…nothing left to say, but pass the tissue please! (and let’s hope it’s a tissue from P&G!)

However, brands aren’t the only ones capitalizing on emotion and inspiration. Countries and their sports affiliates have fine-tuned the art of emotive advertising to a science.

Olympic Games: Marketing Inspiration Canadian Style. image 397152 10150494308248264 968144663 n397152_10150494308248264_968144663_n

In Canada, the Canadian Olympic Games association has launched a “We are Winter” initiative that is inspiring as it is culturally in line with Canadian thinking.

With less than a month to go for the 2014 Olympic Games in Sochi, Russia to get here, the Canadian Olympic Games has launched its “We Are Winter” campaign. The Calgary Herald reported that the campaign features two 60-second and four 30-second television spots, as well as one 15-second spot.

On the olympic.ca site, the videos are engaging and beautifully executed, highlighting 17 athletes with their stories and challenges all the while, articulating their competitive sport in very human terms. At once they are emotional, inspiring and dare I say a tad patriotic. Here are a few of them.

Kaillie Humphries

Roz Groenewoud

Denny Morrison

Hope you enjoyed this Canadian inspiration. Let the Olympic Games begin!

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