It’s not about blogging.
It’s not about social media.
It’s not about SEO.
We spend a lot of time, myself included, talking about the latest tips and tricks using all of the above to drive traffic to our websites and drive foot traffic into our businesses. There are theories, formulas, plans, models, and all sorts of systems that people are peddling. People offer to sell you tools to create, share, and measure. I”m in the business of working with small businesses and nonprofits, teaching them how to use these tools to ultimately bring in more customers, more money, and increase their profit margin. It’s what I do.
But really, it’s not about blogging, social media, content marketing, or SEO. We’ve forgotten what it’s about. In a piece about getting buy-in for blogging and content marketing from coworkers and executives, Marcus Sheridan notes that we’re using the wrong language. Instead of focusing on the tools, we should be focusing on the purpose of the tools:
If the movement that is blogging and content marketing is ever going to truly catch fire, we need to boil it down to its essence. We need to better explain to the world what it truly is. And what it truly is—if done right—is great teaching and communication.
It’s not about blogging and social media.
It’s about having better relationships and educating your public. All those other things are just the means by which we do that. We not only need to change our way of thinking when trying to get internal buy-in, but also when executing.
No. It’s not about blogging, social media, or any of that other stuff. Its about teaching. It’s about communicating. It’s about educating.
It’s important to know why you are blogging and why you are using social media. What are your goals? As Sheridan points out, if you can communicate the “why” without getting up on words like “blogging” or “content marketing” you’ll have a better chance of getting buy in. And if you know why you are doing these things, you’ll be more successful in connecting with your intended audience, i.e. customers
More Social articles from Business 2 Community:
- Increasing B2B Leads with Social Media – Are We Getting Close to Cracking the Code?
- 39 Awesome Tools and Resources for Blogging and Social Media Marketing
- Get the Most Out of Your Social Video Marketing
- 10 Amazing Examples of Branded Facebook Contests Done Right
- 6 Tips For Designing A Winning Facebook Page