By the end of 2013, the earth will contain more mobile devices than people. Yet when it comes to hiring the top talent, most companies are ignoring the mobile realm. In a world where humans are outnumbered by machines, it’s just not smart to overlook the smartphone.
Obviously, people love their mobile devices. Whether it’s a smartphone, e-reader, or tablet, many of us would find it hard to live without our technological best friends. In fact, we spend more time with our glass and chrome counterparts than with our family and friends — according to statistics, 91 percent of smartphone users have their device within reach 24 hours a day.
For your business, this represents a large, plugged-in candidate pool ready to be tapped. Now you can get almost anything on your phone, from ordering food to queing up a date for a Saturday night, so candidates expect their dream job to be available at the touch of a button. If you’re disregarding mobile in your recruitment strategy, you might be losing the talent your company needs.
Don’t Drop The Ball…Or Smartphone
How important are mobile devices? Well, while 4.8 billion people own a mobile device, only 4.2 billion own a toothbrush. Yet only 33 percent of Fortune 500 companies have even the most basic form of mobile optimization. This is a problem for an increasingly mobile candidate pool looking to be able to apply for jobs the same way they check email and update social media accounts.
Obviously, candidates want to be able to apply for positions from their mobile devices. In fact, a recent survey by Simply Hired discovered 70 percent of job seekers are already using their mobile devices to hunt for jobs.
How do you ensure you’re not dropping the ball and losing out on the war for talent? Here are the three most important mobile recruitment tips you need to implement immediately to level the playing field:
Optimize For Mobile
The first and most basic step on the way to a robust mobile recruitment strategy is just simple mobile optimization. It’s basic, but you’d be surprised how few companies are taking even this simple step in order to draw in the best people. A recent study found only 13 percent of companies have a mobile optimized career site. Taking this one basic step will immediately have you leading the pack.
Make sure your website is clean, crisp, and easy to browse on a mobile device. Remember smartphones are no longer the only game in town, so ensure navigation is easy on larger devices like tablets, too.
Keep in mind, 61 percent of responders said they would immediately leave a site if it wasn’t formatted for mobile. Job seekers are looking for a pain-free experience with decent loading times and intuitive navigation. Not optimizing your site for a mobile experience has the potential to harm your company brand by making your organization look hopelessly behind the times.
Ease The Application Process
Just because a candidate can view your company career page doesn’t mean they’ll make it all the way through the application process. Shockingly, just two percent of Fortune 500 companies tailor job applications for mobile job seekers.
Applying for a job via an applicant tracking system can be complicated in the best of circumstances; now imagine trying to fill out all those little boxes on a tiny smartphone screen. No wonder many of your best candidates will abandon their applications without hitting the submit button.
After optimizing your career site, it’s time to optimize your application process. You need it to be simple for great candidates to apply for your open positions, no matter where they are. This could mean allowing for candidates to populate an application through social media or just shortening the application for mobile users. It’s important you don’t lose the best people halfway through a serpentine application.
Integrate With HR Technology
Once it’s easy for your best candidates to navigate and apply via mobile, it’s time to spice up your mobile recruitment strategy. The great thing about the prevalence of mobile technology is plenty of other HR tech solutions have already jumped on the bandwagon.
For instance, social media is thriving in mobile format. With 94 percent of recruiters using social media to find great people, it’s obviously a well-worn tool by this point. By implementing social sharing into your mobile strategy, you can encourage job seekers to promote your open jobs and even refer talented friends.
Video interviewing, on the rise with six in 10 employers utilizing the technology, can also easily be integrated into your mobile recruitment strategy. In a one-way video interview, job seekers answer your interview questions on video. Allowing job seekers to record one-way video interviews directly from their mobile device makes it easy for even the busiest passive candidate to take time out of their schedule to connect.
Considering mobile devices are such a large part of our everyday lives, it only makes sense for smart companies to rethink their mobile recruitment strategy. The great candidates you need are busy browsing for jobs on their smartphones and applying from their tablets. It’s time to scope up these mobile junkies before your competition.
What do you think? Do you have a mobile recruitment strategy? What’s involved? Share in the comments!
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