Microsofts Tablet is on the NFLs Playing Surface This FallThe NFL is a multi-billion dollar business, and it seems like every pixel of the telecast carries a logo hawking some sponsor company. For years, we’ve watched dejected quarterbacks shuffle their Reeboks off the field after throwing interceptions, grab some water in a Gatorade cup, take off their Riddell helmets and wait for a coach to thrust some black and white photos in their face, forcing them to relive exactly what went wrong. As sponsors ran out of places to turn into advertising, it was only a matter of time before someone figured out how to get their logo on those photocopies. The first company to pull it off wasn’t Xerox – it’s Microsoft. And you won’t be seeing black and white copies next season – your favorite quarterback will be holding a Microsoft Surface.
Originally reported by SFGate, the new Sideline Viewing System developed by Microsoft and the NFL represents a major shift in the technology available to players and coaches during the game. Until this point, electronics like the Surface weren’t allowed on the field (which is why we were seeing those copies in 2014). NFL rules will allow teams 13 Surfaces on the sidelines and 12 upstairs in the coaches’ box. The tablets themselves will be owned and maintained by the league in order to make sure that no one tries to extend the technology past displaying still images. (We’re looking at you, Bill Belicheck.)
Having Surfaces at their disposal will allow coaches and players to access photos of plays faster than ever before (in addition to getting Microsoft’s product a good amount of screen time during the season), but the NFL has also built in to the deal another fun way for viewers to interact with the new technology.
Teams aren’t required to use the Surfaces, so if you’re a football purist who thinks we should be finding ways to create more concussions in the game, not less, you’ll be able to cheer for the teams kickin’ it old school with their favorite fax machine. For the rest of the teams, look for Microsoft’s Surface on their sidelines this fall.
Photo Credit: Microsoft
This article was syndicated from Business 2 Community: Microsoft’s Tablet is on the NFL’s Playing Surface This Fall
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