How to Take your Marketing Agency to the Next Level

Rich Wilson is the CEO of Big Scary Cranium. He is a creative leader with a long history in traditional and interactive advertising agencies. Rich has recently transitioned from a one man shop to a million dollar agency with a bunch of full time employees.  Let’s learn how he did this.

Key Take Aways from the Video for the Agency Owner:

  • Don’t give up when things get tough. Expect to fail, but learn and move on.
  • Don’t think you need to do everything perfect. Focus on what works.
  • Make your clients the super star and focus on them, not you.
  • Follow up is key in getting new clients.
  • Maintain old relationships even when you are busy.
  • Don’t fall into the work hole.
  • Understand what your ideal customer looks like and stick to that as a strategy.
  • Learn how to turn down work and only help the people that you can add value too.
  • Most of the time it is more cost effective to bring in a full time employee verses a contractor.  Ask yourself this question:  Are you the company that wants to keep the knowledge? Your business needs to grow the knowledge overtime
  • Are you efficiency based. If your trying to come up with new processes, every time a contractor leaves, that knowledge is lost.
  • Don’t hire people just like you. Hire based on culture and similar beliefs.
  • Get the right help in the areas that you are not skilled at. Rich uses introspectiveadvantage.com as a resource to see if people are the right fit for the job.
  • Don’t give away equity so quickly to get someone to join your team.  You should date before you get married. Put together a path to share equity with key team members.
  • Look at the next logical step of your skill set and where the market is going and then attack as a business strategy.
  • Rich uses Zite which is a mobile app that learns over time what his interests are.

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