How to Manage Your Online ReputationA brand’s reputation is now gauged by their reputation online. Where traditional word of mouth was once the primary way to get your brand to gain awareness, we now have the modern method of spreading the word through the internet. The first thing a customer will do when considering a company is go online and look at their website, along with reviews. If you do not make your online reputation management a priority, you may be setting your business up for failure. Here are some ways to guard your reputation on the internet.
- Allow SEO to help you when you are in the middle of negative press. This is more of a long-term that plan that requires a lot of thought but with a well-planned strategy, you can make sure your customers find the best versions of any story they may come across. This will also help you make your brand appear more than any negative stories related to it.
- Establish your business’ online presence and make sure to keep it going. A website is non-negotiable, along with having company pages on popular social networking sites but merely creating them is not enough. You must make sure that you are active on all the sites you have accounts with. Stagnant websites and company accounts are not a good indicator for any business. Being active also lets your customers know that they can reach you easily if they have any questions or issues that need addressing.
- Forge a reputation built on trust. There is no quick and easy way to do this but the value of having brand ambassadors online is simply too precious to ignore. They are going to be the first ones to your aid when a crisis arises and by having solid relationships with people, you are going to reap the benefits — even without an online reputation risk.How to Manage Your Online Reputation
- Have multiple channels for keeping track of consumer feedback. For instance, RingCentral makes use of multiple social sites such as Google + and Facebook. Today’s world of business does not stop and is active 24 hours a day, all days of the week. This may mean that you must monitor your multiple channels constantly. Luckily, there are tools to help any business or business owner know what the public is saying about them.
- There is a big difference between a complaining customer and one who is out for your blood. If they are clearly bordering on defamation, you should be aware that there are laws meant to protect parties from online attacks. Whatever you do, you should never ignore the negative press since it will make you seem passive or uncaring. It will have an effect on your company’s reputation, and in turn maybe have adverse effects on your bottom line. Respond to bad press promptly and make sure you know if any laws have been breached. As Whitney C. Gibson wrote:
…most third-party websites will remove defamatory statements from their websites if you submit a Court Order ordering the defamer to remove the material. Additionally, various search engines, such as Google, Yahoo!, and Bing, will also remove links from their search engines that contain information which the courts have ordered to be defamatory.
The internet makes the world a smaller place and one bad review has the potential to break your company. Make sure you take the proper precautions when it comes to maintaining your online reputation. With some practice, your reputation will get better and stronger, making it much more difficult for people with less than noble intentions to take you down.
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