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    Everything you need to know & valuable resources to get started with a new business
    Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
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    Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites

    Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social... More »

    You Are Your Best Asset: The Importance of a Personal Brand on Social Media
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    You Are Your Best Asset: The Importance of a Personal Brand on Social Media

    A 2014 CareerBuilder study showed that forty-three percent of recruiters are now researching candidates on social media, and that forty-five percent... More »

    You Built It, Now What? What to Do After Launching Your Website
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    You Built It, Now What? What to Do After Launching Your Website

    So you led the horse to water, but how do you make them drink? As a B2B start-up owner myself, I know you’ve got a lot on your plate besides running... More »

    Keep Moving Forward: A Tale Of Institutional Bureaucracy
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    Keep Moving Forward: A Tale Of Institutional Bureaucracy

    In the classic film “Rocky Balboa,” Sylvester Stallone offers his son solace in his moment of defeat, “Nobody is gonna hit as hard as life. But... More »

    Take Your Social Networks Beyond Brand Awareness and Generate Qualified Leads
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    Take Your Social Networks Beyond Brand Awareness and Generate Qualified Leads

    When people talk about using social media for business, building brand awareness is often at the forefront of the conversation. Social networks serve... More »

    Make Customers Fall in Love With Your Brand
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    Make Customers Fall in Love With Your Brand

    Marketers can view today’s marketing challenges in the context of mastering 21st century dating relationships: To win over their customers, brands... More »

    12 Ways To Ensure Your Email Marketing Packs A Serious Punch
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    12 Ways To Ensure Your Email Marketing Packs A Serious Punch

    Is your email marketing not getting the results you want? Follow this 12-point checklist to make sure your email marketing packs a wallop. Email is... More »

    From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism
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    From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism

    The best brands, like cults, inspire consumers to act irrationally. Basking in the marketing glow of companies like Apple, Harley-Davidson, Lululemon... More »

    This Biz Has A Better Email Thank You Than Most Nonprofits
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    This Biz Has A Better Email Thank You Than Most Nonprofits

    It’s not often that an email receipt can put a smile on your face, but it is possible. One such tech company, Buffer, strives to do just that – every... More »

    Important Advice for New Online Retailers
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    Important Advice for New Online Retailers

    Our company, Ministry of Supply, started a couple of years ago out of MIT. We’re a collaboration between engineers and fashion designers, with an aim... More »

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