Keeping Up With Today’s Consumers

Online media has taken the marketing world by storm. Most businesses are using websites, social media marketing, live streaming, texting and videos to increase their market share. Those who haven’t are likely missing out on targeted leads, higher conversions and profitable customer relations. Here are four ways to break away from phonebook and postcard ads to keep up in today’s high-tech and interactive marketing world.


The majority of consumers out there are using the internet to locate the products and services they need. In addition to information about what is available, they read reviews written by others about what they find. A well planned website provides useful information such as price, products and quality right at the consumer’s fingertips. Thorough website presentations save customers time while making their shopping and searching experience more enjoyable and productive. Don’t be invisible the next time a potential sale is seeking you.


Corporate video production can have a major impact on your website and business. If done well, videos can create customer interest because they share information in a manner that surpasses text and pictures alone. Some popular video ideas include:

  • Company or brand promotional videos
  • Client and customer testimonials
  • Corporate events such as product launches or conferences
  • Technology and product demonstration videos

Large companies can afford to hire entire crews for their corporate video production needs. However, small businesses can now achieve the same level of high-quality video production simply by using the right software. Video production software simplifies the uploading and editing process so you can create the perfect video to share your message.

To save further on costs, many companies also choose to use employees instead of hiring actors.


Blogs and websites are not the same thing. Websites should provide customers with information about the products and services provided. Blogs can be a creative outlet to generate more interest in your products and services.

Blogs usually keep postings in the chronological order they were written. These postings can be about company events, DIY projects, entertainment pieces or other informational articles that will lead consumers straight to you. As long as the information posted is relevant and useful to the things you sell, a blog can be a great way to fish for new customers and keep current customers updated and interested in your products.

Social Media

The social media bandwagon is an easy ship to jump on board. All that is required to sign up is a username, email address and password. With so many social media outlets available, it may take some time to decide which one, two or however many are right for your business.

Social media outlets can be a tool for sharing information about upcoming events or sales. They are also a great way to build brand awareness, as well as get to know your customers on a more personal level. Think of social media as the new front porch of business, a place to chat and get to know one another.

At first thought, it may seem wise to have your foot in every social media passageway available. However, it is important to keep abreast of what is being said on your social media pages and feeds. If customers are asking questions, it could ruin your reputation if you don’t respond within days or even hours. After all, the internet is the information super-speed highway and you don’t want to be caught in the slow lane. Therefore, test the waters of a smaller selection of social media types to be sure you can keep up.

As you make efforts to digitize your business, keep in mind that interaction with consumers has become the focus of today’s marketing strategies and the key that ultimately leads to greater sales.

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