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iPhone5: The Next Big Thing or Far From Expectations?

By Jen Cohen Crompton | Small Business

When an Apple product launches, Apple diehards rejoice. Competitors perk their ears, techies turn green, and just about everyone experiences some sort of emotion as they perch on the edge of their chair and wait for their minds to be blown.

Consistently, through the regime of Steve Jobs, new Apple products were announced among a firestorm of speculation and hype, and those products (iPod, iPhone, iPad) were game-changing. From his black turtle neck and stonewashed jeans, Jobs delivered his product launch speeches that preached about how this new product was going to be hard to live without.

But since the release of the iPad in 2010, Apple enthusiasts have been waiting for game changing products, and left underwhelmed and wondering why the innovation has slowed and the product iterations aren’t wow-ing us enough to meet our expectations (albeit, which are maybe a little high, but in our defense, Apple set the bar).

And the reveal of the new iPhone5 on September 9th was no different.

Apple announced that, ”The most advanced technology all leads up to this,” in regard to the new iPhone models’ release, which was positioned as representing a forward-thinking style with its new design and superior technological modifications. As the new iPhones – the iPhone 5S and iPhone 5C – were revealed, the praise and skepticism rolled out.

What’s new for the iPhone5?

Enhancements for iPhone 5S

  • A chip with 64-bit architecture
  • A fingerprint identity sensor
  • Gold, gray or silver finish
  • 8 megapixel iSight camera with a 15 percent larger sensor, a wider ƒ/2.2 aperture, and a true tone flash
  • Burst mode and slo-mo video.
  • Starting at $199

Enhancements in iPhone 5C

  • Fingerprint identity sensor
  • Retina display
  • Comes in five colors light green, light blue, yellow, pink and white
  • A6 chip designed to be extremely energy efficient resulting in longer battery life
  • Supports more LTE bands
  • 8MP iSight camera – five element lens and can take panorama pictures
  • New camera app – choose from 8 filters to enhance photos before or after
  • Cleaner and simpler icons
  • Built-in apps
  • Starting at $99

Judging by the online sentiment and feedback, it seems there are serious doubts about whether this product can withstand the hype and high standards we have come to expect from Apple products.

As of September 11, about 81 percent of social conversations about about Apple’s iPhone 5C were negative. More specifically, social media content surrounding the phone showed 45 percent of conversations criticizing its design and 36 percent questioning its price, according to research from We Are Social. These disappointments include qualms about the screen remaining the same size, mentions that there is no need for a faster processor, complaints about not having a longer battery with the 5S, and those who are still waiting for a 128 GB model. Accordingly, social conversations accused Apple of being “stuck in the middle” and producing a cheap, ugly phone, but not pricing it low enough.

While all these complaints are mere speculation (as 99 percent of the comments are probably coming from those who are saw the launch or are just reading feedback), the real test will come when the product is available to reach the fingertips of consumers on September 20th.

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