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How to Introduce Your Business by Email

By Rebecca Caroe | Small Business

Copy this template email introduction for yourself. In my BNI group, we’re working hard to make it really EASY for members to introduce each other to new clients.

How to Introduce Your Business by Email image 300px Botticelli SantAgostinoSt. Augustine writing, revising, and re-writin...

St. Augustine writing, revising, and re-writing: Sandro Botticelli’s St. Augustine in His Cell (Photo credit: Wikipedia)

I was asked by the group to help coach them in the best way to write an introduction that others could use. So here’s an introduction to my own firm and a commentary on what information to put down for yourself.

We plan on creating a shared document for everyone so they can cut/paste the text into emails for business referrals for new business development.

What does my business do?

Creative Agency Secrets is an expert in marketing and promoting SME businesses using traditional and online methods. They work as the outsourced marketing team for busy businesses doing work that starts conversations and leads to sales.

I have seen their work for [name a client] and used them for my own business to write the copy on our website About Us page. And I’ve also recommended them several times and had great feedback especially about their careful attention to detail.

I will leave you two to connect – I’ve spoken to you both about each other and shared your emails and phone numbers below.

The elements

Start: with your one-liner…. who are you and what do you do

Build: with an example of their work for someone you both know, preferably. If you can’t say you have worked personally with them, a mutual acquaintance is a positive reinforcer.

Memorability: Add an anecdote that describes your experience – if you can make it funny, cute or WOW that’s best but not strictly necessary.

End: Include all the information they need to continue a dialogue without you….
Anything else? The best introductions are when you’ve spoken personally to both parties. NOTE not emailed, spoken….

Read more blog posts about the steps in our New Business Development Methodology – Step 1: State your Business

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