Clarity.fm is a great site allowing prospective customers to ask quesitons and find advisers based on their answers. This question got an answer from me I’ve seen a few different approaches. Some companies simply have their blog buried somewhere on their website. Some start an industry-wide standalone publication that’s more like a magazine/newspaper. Some build... More »What Content Marketing Setup Generates the Most Leads?
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Amazon and eBay continue to be dominant in their markets, with Amazon named the No. 1 online retail site in 2013 (according to research from IMRG and Hitwise) and eBay driving $419 million in online sales to their site on Cyber Monday. So what can we all learn from the tactics these 2 giants of... More »The 5 Email Marketing Lessons for Success To Be Learned from Amazon & eBay
Content marketing is often used these days to help build the brand of a company or organisation. It is less intrusive than many other ways of generating leads such as cold calling. Below are five useful keys to make your content marketing program successful: 1. Create different personas Most business have different sorts of clients.... More »5 Keys To Successful Content Marketing
Can You Afford to Let These Slide? Your brand is your company identity. Building that brand is at once the most basic and the most essential of tasks. From the moment the company is conceived, everyone involved should be concerned with how the company is perceived. The individual parts of your company—the ingredients used in... More »4 Things You Lose When You Abandon Your Brand Strategy
There is no question that e-newsletters continue to be extremely effective marketing tools. However, just like with any marketing tactic, the tool is only as good as what the user allows it to be. In the case of email marketing, what should be a very powerful outreach tactic can backfire spectacularly without proper caution. To... More »Five Tips Friday: Effective E-Newsletters
When you go to the mall, what is more likely to catch your eye – a store offering deep discounts on their items or a higher end store with no discounts? In the retail industry there is an ongoing debate as to whether or not a company should provide discounts. Offering discounts comes with benefits... More »Can You Offer Discounts Without Being A “Discount Brand?”
Now that you’ve got some blogging experience under your belt, it’s time to hit the road and start looking for freelance writing work. Before you get started, here are some things to consider: What Kind of Writing Work? Firstly, you need to determine what kind of work you want. If you are a blogger, there... More »10 Resources for Finding Freelance Writing Work
Thanks so much to my good friend, Havi of Target Latino, for her take on how to make sense of marketing to Millennials, especially Latino Millennials. Last week she posted this unbelievable infographic on marketing to Millennials, with her own spin of marketing to Hispanic Millennials. Why the interest in millennial consumers? Because, according to... More »Marketing to Millennials: Shopping, Owning, Consuming
Image courtesy of gordon2208 What’s it all about? Why is it so important to give great service? Can you believe this is a question that some people still ask? I can’t. But the good news is, it presents an opportunity for me to write a blog post to help convey the message about delivering great... More »Why Bother Giving Great Service?
Simplicity. We all want simplicity, right? As customers we want simplicity when we have an issue. We want to contact customer service at the time it is convenient for us. We want to connect with customer service using the channel of our choice. After all, we are the customer. As business owners and managers, we... More »8 Simple Ways to Cut Customer Service Costs (Hint: Use Pinterest)
As a phrase, ‘customer centricity’ is somewhat hackneyed. As with much other business jargon there is a risk that no one really understands the meaning of it, let alone how to achieve it. But in a world where digital is empowering consumers, ‘customer centricity’ is far more than just jargon – it should be a... More »Three Financial Services Providers That Are Redefining Customer Centricity
You know that it’s important for your email newsletters and announcements to look great on mobile. But did you also know that there are things you can do to make it easier for smartphone users to connect with your business? You can make it intuitive for them to call you, find you, and keep track... More »3 Overlooked Factors that Impact the Way People Engage with Your Emails on Mobile
As a designer who enjoys creating elements for web publication, it has become essential to familiarize myself with the Google Font Library. Google, the wonderful company that they are, has put together a library of fonts that designers and developers can use for free when building for web. The Google Font API is compatible with: Google Chrome:... More »Designing With The Google Font API + 5 Free Fonts
A few days ago, I was tagging along with a sales person on a call. It started well, then the customer expressed an objection. That’s when things started to go wrong. The problem was, like too many other sales people, the sales person had an immediate response to the objection. Watching the situation, when the... More »Don’t Answer That Objection!
Last week we wrapped up a survey of our 15,000 users. In the survey we wanted to learn more about how these small businesses are marketing themselves online, who is doing the work, how much time they are spending on their online marketing in hopes of finding new ways to help them become more efficient... More »Use Data and Be Smarter With Your Online Marketing