When you think of “must-have” marketing tools, do bumper stickers come to mind? Probably not, and while bumper stickers shouldn’t be the centerpiece of any comprehensive marketing campaign, they can definitely play a major role in brand promotion and even direct sales. Bumper stickers have the following benefits for marketing: A single bumper sticker can... More »Should You Print Bumper Stickers?
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Congratulations, you have taken one of the first and most important steps you can take in marketing. You have admitted that you are not your ideal customer. Sounds like a simple concept, but when making marketing and business decisions so often we gravitate towards what we personally like. And why not? Our entire lives are... More »You Are Not Your Target Market, Creating Customer Marketing Personas
It was a nice fall day — nice enough to still be able to wear a maxi and sandals — when I saw Jay Baer speak about his new book, Youtility (which was an amazing read, BTW), here in NYC. We was a dynamic speaker. He also allowed for many questions, and gave honest, searing... More »How Social Media Changed Content Forever
What you need to know to make your content steer buyers to you An estimated 80% of business decision makers would now rather get company information in a series of articles than an advertisement, a recent Roper Public Affairs study shows. The right content can drive website traffic, generate leads and deliver revenue, steering the... More »Does Your Content Match Their Buyer Journey? Key Questions
In conversations about online marketing, there are often a lot of “you shoulds” and “you musts” that enter the discussion. Yet every recommendation isn’t appropriate for every business. That’s why it’s critical that you test everything to make sure it’s the right fit for your products, audience, and business goals. An operating framework – such... More »How Digital Maturity Impacts the CRO Process
The business you started a while ago has been strolling along, and after lots of hard work, you are starting to see some real traction. Revenues are building and your customer list is progressing as well. However, that is the problem, as your business continues to grow it is starting to become noticeably tougher to... More »When Is It Time For Businesses to Invest In a CRM System?
For some people, lively writing comes as easily as speaking. Most of us, however, have to put a little more effort into giving our content personality. In the writing world, that ever-important quality is called “voice.” Why is it so hard to show your true colors when putting pen to paper? For many of us,... More »5 Easy Ways to Add Voice to Your Content
Whenever creating any form of content, the customer should be at the heart of its intentions. It’s for them after all. But why not make it by them? There are many ways of curating content from your audience, and it’s a tactic that bigger brands are leading the way in creating. Sometimes the experiences are... More »Four Ways Of Curating Content From Your Customers
According to a new study, advertises are planning on increasing their paid search spend by 72% in 2014. Further, the overall number of searches on Google continues to increase as well. Almost 6 billion searches were performed each day in 2013. In such a competitive scenario, can you be sure that your search engine marketing... More »10 Huge SEM Mistakes You Should Avoid
In the first part of our interview with Jeff Bullas, we discussed seven key marketing trends you shouldn’t ignore. This time, Bullas provides us with his insights on influencer marketing, influencer relations programs, and the big questions… To Pay or Not to Pay Industry Influencers? MacLean: As an industry influencer, you are an independent and objective voice.... More »To Pay or Not Pay Industry Influencers – Part 2 with Jeff Bullas
If you’re like me, you begin each morning by checking your phone, then again during your morning commute while waiting for the bus, a couple dozen more times throughout the day and of course, one last time before falling asleep. And if you’re not like me, perhaps these 3 mobile email facts will convince you... More »5 Quick Responsive Email Design Tips for Mobile
In today’s review, Tommy is assessing the visual complexity of a cabinet hardware eCommerce site to determine if the visual elements may be getting in the way of conversions. When I judge “visual complexity”, I’m primarily looking at the following factors: The amount of visual elements presented on the page at any given time Are... More »Is Your Website Getting In The Way Of Making Sales? – Website Reviews
Major entertainment companies are refocusing their strategies to match the Millennial generation’s propensity to engage with content online over television. We bring you the breakdown of the biggest deals being signed in the business. DISH DISH just signed a major deal with Disney to bring ESPN, ABC and Disney content online using the “over-the-top” format.... More »6 Entertainment Companies Embracing the Shift from TV to Online
In last week’s post from Stacey Hood, we talked about Content Shock, the term coined by Mark Schaefer. Basically, the idea is that we will be so inundated with content that eventually we’ll start turning away from it. This is already happening to a certain extent. We’ve seen content farms take their beatings from the... More »Utility Content – Your Answer to Content Shock?
Smarketing is the unification of a company’s sales and marketing teams, which allows them to work toward a common goal. There are five steps to integrating Smarketing into your business, and one of the most important is to adopt closed-loop reporting. Closed-loop reporting measures and tracks both sales and marketing metrics and then shares them... More »Smarketing: If You’re Not Using Closed Loop Reporting, You’re Behind!
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