When I was at SocialVibe, we had an entire portion of our business devoted to promoting political messages. Politicians would use our value exchange platform as a tool to get their ads in front of a targeted audience. And the results were extraordinary… A couple of weeks ago, President Obama urged the youth of America... More »Is Digital Marketing An Effective Political Tool?
Grow A Business
Over the past year, real-time marketing has burst onto the scene as a simple, effective strategy for engaging customers with time-relevant messages. But marketers beware: Real-time email marketing is not as easy to implement as it seems. Below, we’ve outlined some of the biggest do’s and don’ts you need to know before you can implement... More »The Do’s and Don’ts of Real-Time Email Marketing
“How much do you want to spend?” “What’s your budget?” These and other questions are classic qualifying questions sales people ask. To tell the truth, these questions have always bothered me. The only logical answer a customer can give to these questions is, “As little as possible.” The other problem with this approach, is in... More »“How Much Do You Want To Spend?”
Working in online marketing is like stepping into a world that, on the outskirts, looks very small, but in truth is bigger on the inside than most consumers imagine. There are SEOs, crawlers, tags, keywords, and other jargon which you probably know by heart now if you’ve worked in the field for some time. However,... More »Top Content Marketing Strategies That Google Loves
Internet marketing—websites, white papers, YouTube videos, social media, pay-per-click and more—has become a major part of many business-to-business companies’ lead-generation strategies. It appeals to marketers with its promise of cost-effectively attracting prospects who are genuinely interested in their products and solutions. And it can deliver that promise. But it could do it better if marketers... More »Are You Making the Biggest Internet Marketing Mistake?
Things have changed in terms of marketing in this country and it has nothing to do with the products being marketed. What changed are the people being marketed to. For many reasons, people are more skeptical, less receptive, and more discerning than ever, especially on the frontiers of marketing, the internet. But why has this... More »How to Win Over Skeptical Customers in a Skeptical Age
A few weeks ago on #ExpoChat, a weekly industry twitter chat, we had a discussion about transformational events. The topic came from something Stephanie Selesnick (@stephselesnick) heard at an event. Apparently David Adler, of BizBash said, “Everyone is bored with Experiential and now events have to be Transformational.” Immediately I think, “oh great, another buzzword.”... More »Event Attendees Are Not Stepford Wives, They Are Individuals
Simple tips for getting past fear, connecting with your audience, and having fun while you’re doing it. Whether you are a salesperson, aspiring public speaker, or college student, chances are you will have to speak in front of a group. Are you afraid of speaking in front of people? If so, you’re not alone. In... More »Give Kick-Butt Public Talks—Even If You’re Terrified
“Seven Facts About Gluten That Will Blow Your Mind” “This Little Girl Takes Her Dog for a Walk — You Won’t Believe What Happens Next” “Why Everything You Thought You Knew About Hair Products Was Wrong” Do any of these titles sound familiar? If your Facebook News Feed looks anything like mine, you’re probably seeing... More »Cheap Tricks for Clicks: Why You Should “Just Say No” to Click Bait
It has never been easier to educate and market with content, but with this ease comes a major challenge. We are told content is king; we are told to create content … that we should be writing, doing videos, podcasting, etc. I agree these are some of the most effective ways to capture the attention... More »The Case for Pure Evergreen Content
Many content marketing strategists who generally know how to create great content and tell stories, but don’t really self-describe as “numbers people.” Only 27% of B2B marketers say they are effectively tracking content utilization metrics. We know you’re not a statistician, but don’t let analytics become the monster under your bed. This post will cover... More »Content Analytics for Dummies: The Metrics That Matter
As freelancers, we spend a lot of time thinking about ourselves. We think about our immediate and lifelong goals, how we’d like to earn our money, how we’d like to get paid for said money, and what type of clients we’d prefer. It’s all about us. We especially put a lot of thought into that... More »The 5 Things Clients Want Most in a Freelancer
Do you spend much time creating headlines? I know you pour your heart and soul into creating the content, but what about the headline? Do you just slap a few keywords into the headline without thinking about it? According to the virality geniuses at Upworthy, you need to put a lot of effort into your... More »Do NSFW Headlines Work Better?
A service level agreement (SLA) outlines the commitment a company’s sales and marketing teams make to each other for the overall good of the business. Create an SLA by asking questions of both teams such as “How many qualified leads does the sales team need to make its quota?” and “What follow-up procedures result in... More »Smarketing: What is a Service Level Agreement?
Most of the attention given to content marketing in the B2B space has focused on its role in lead generation and lead nurturing. In reality, companies are using content marketing to support several objectives. The table below shows how B2B and B2C marketers ranked their objectives for content marketing in the latest content marketing survey... More »Why Your Content Marketing Plan Must Focus On More Than Lead Generation