How do your telemarketers imagine a typical day in your prospect’s work? No doubt you imagine them first reading the paper (or maybe looking up the news online). Usually that just gives you another reason to shift your telemarketing attempts to a later time, when their not busy. Is that the only thing you can... More »What Telemarketing Can Learn from Workplace Reading Habits
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How to fit the right model to your organizational objectives Overview: Converting from traditional Marketing to automated Marketing has a major impact on your organization’s Marketing team. This requires establishing the correct type of organization to achieve your goals. Tags: Marketing Automation, Marketing Automation Organization, Demand Center, Demand Center Organization We learned last week that... More »Why You Are Not Organized For Effective Marketing Automation (Part 3)
Getting the attention of a reporter can be pretty tough. You can send an email, but chances are that the reporter is receiving countless emails day and night, so yours very well may get overlooked. You can give the reporter a call, but he (or she) is probably up against a deadline and if he... More »Commenting on Journalists’ Stories to Build Relationships
The Dreaded Bounce — What Is It? We’ve all done it. Clicked on a link to a web page somewhere and realized it’s not what we were really looking for. So we click the Back button in our browser and move on. That’s a bounce: we bounced right back to where we came from. Is... More »Combat the Bounce
We have process, right? If you are reading this article, chances are good your organization has built, or is in the process of building standardized processes for lead processing. Whether you have adopted a “waterfall” model or created your own variation, your model should closely represent your buyers’ journey from anonymity to closed business. Your... More »Lead Nurturing: It’s Not Just Poor Semantics, It’s a Non Sequitur
How to fit the right model to your organizational objectives Overview: Converting from traditional Marketing to automated Marketing has a major impact on your organization’s Marketing team. This requires establishing the correct type of organization to achieve your goals. Tags: Marketing Automation, Marketing Automation Organization, Demand Center, Demand Center Organization We learned last week that... More »Why You Are Not Organized For Effective Marketing Automation (Part 2)
Many, if not most, marketing organizations do research into customer (or prospect base) demographics, into the buying motivations of those groups, and into other relevant data meant to inform the marketers and help development of a targeted, efficient marketing strategy. Once the strategy is developed and ready to go, tactics are employed to accomplish the... More »Video Marketing: Is Your Video Campaign Assumption-Based or Data-Informed?
If you have a domain name registered through ICANN (the Internet Corporation for Assigned Names and Numbers), you could lose it without realising it. ICANN is the domain authority that manages largely US-based and international top level domains (TLDs) such as .com, .net and .org. In January 2014, ICANN introduced new rules for domain registrars... More »Are You About to Lose Your Domain Name?
Kind of like the old geezer behind the curtain in the Wizard of Oz, back-end applications on an eCommerce website help to drive the magic happening on the front-end. So like Dorothy and her entourage, eCommerce website owners must pay attention to what’s happening behind the scenes. That’s because, for front-end applications to work, they... More »Improve eCommerce performance rates by going behind the scenes
This time last year, on the way to edit our film, I was involved in a serious car accident. With a brace around my neck and an excruciating catheter, the doctor removed half my spleen. What I learnt making the film was that learning is a contact sport. Kevin Roberts, the CEO of Saatchi &... More »Is Success Worth Half Your Spleen?
Landing pages hosted directly on your website can generate qualified leads and increase your sales. Optimizing your website landing pages can increase conversions exponentially. More leads for your business equals more ROI for your bottom line. Here are 25 tips you can act on right now to improve your landing page results. Clean and... More »25 Tips to Optimize Landing Page Conversions
Last time, I shared simple steps on how you can improve taking photos, especially if you have a blog or website centered around product reviews, your family or travel. This week, we’ll tackle basic editing, a must-do step that will help get your photos noticed on Pinterest, Instagram and across social media. Before we start,... More »Graphics is Not My Thing: Part 2: Editing
The Airline Deregulation Act of 1978 phased out the Civil Aeronautics Board and its control of pricing and routes in commercial aviation and paved the way for decades of new entrants and consolidation on an unprecedented scale. Now in the U.S. we have three major airlines: American, United and Delta and of course three favorite... More »Fasten Your Seat Belt for the “Battle of the Brands”
Do you understand the different organizational models? Overview: When converting from traditional Marketing to automated Marketing, most organizational leaders underestimate the impact this change will have on their people. The first step is to understand the type of organization required to accomplish your goals. Tags: Marketing Automation, Marketing Automation Organization, Demand Center, Demand Center Organization... More »Why You Are Not Organized For Effective Marketing Automation (Part 1)
Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing.” Essentially, it’s an online marketing approach that incorporates tools like blogs, social media and SEO concepts to attract the interest of potential customers. The key is to provide interesting, educational material to... More »Context Marketing vs. Content Marketing