Google Kills The Keyword Tool

Google Kills The Keyword Tool image smiley face sad button 400 clr 9151Google Kills The Keyword ToolThe one thing you can be sure about Google is that they never sit still. They are always changing things and replacing stuff you’ve got used to!

Now it’s the turn of the keyword tool.

Their keyword tool has been used by many people for many various reasons. It’s main purpose was for keyword research in Adwords but it get used by people for SEO, Social Media and basically anything where keywords are important

However in the very near future if you don’t have an Adwords account then you will no longer be able to use the keyword tool. Game over as the only place ti will be available is from within your Adwords account. It looks like there will be a lot of new Adwords accounts being created soon.

However even then the tool as we know it is still going and it’s being replaced by the Keyword Planner. Actually it’s more like a merger of the keyword tool and the traffic estimator. Both have been shoe horned into the Keyword Planner.

The Keyword Planner has three distinct parts to it as you can see from the screen shot below:

Google Kills The Keyword Tool image pic11Google Kills The Keyword Tool

The Keyword Tool is dead. Long Live the Keyword Planner!

Search for keywords and ad group ideas

This is probably the closest you will get to the old keyword tool. It doesn’t have all the features you’ll find in the old tool. Some of the data is missing now. You can’t get statistics for search or Ad share anymore.

Even so this option gives you the sort of results you’ll be familiar with as you can get search volumes, Average cost per clicks and competition statistics.

Google Kills The Keyword Tool image keywordplannerGoogle Kills The Keyword Tool

As you can see the options are fairly similar. You get to enter your keywords, a webpage or select a category. Google then generates a selection of suggested keywords with search volumes etc. You have less filters now that you did with the old keyword tool however now you can target your location to an even greater depth. Before you were restricted to country level searches. Now you can go right down to town level.

Google Kills The Keyword Tool image search results keyword plannerGoogle Kills The Keyword Tool

Notice that you only get one set of search volume. In the old tool you got the Global number and then the local number depending upon the targeting you had chosen. Now they just give you the number based upon your targeting.

Also, the number give is the number of searches for that exact keyword. You can’t get search volumes for Phrase or Broad match variations.

Here’s what really interesting. I did the very same search using the old tool ( same country with exact match) and here’s what I got:

Google Kills The Keyword Tool image search results old keyword toolGoogle Kills The Keyword Tool

Notice how the local search volume is 1.600 in the old tool and 1,900 in the new Keyword Planner! Also take a look at the Average Cost Per Click reported by both.

Google say it’s because they’ve improved the calculations in the new tool. Maybe they just learned how to count? :)

Enter or upload keywords to see how they perform

This option is more like the old traffic estimator. you can enter up to 1000 keywords on the screen or upload 10,000 using a CSV file. What you get are the traffic volumes for all those keywords. You don’t get any keyword suggestions, just volumes for the keywords you enter. This is why is like the old traffic estimator.

Multiply keyword lists

This is the one option that I’m completely unsure about!

You simply key in columns of keywords and then the tool merges them together into various permutation to give you a new list of suggested keywords.

I’ve tried it a few times now and I have to say it hasn’t found anything wildly exciting. However maybe that’s just me.

What do you think?

So what do you think? Do you wish they would leave the old keyword tool alone or do you see this as an improvement.

Post your comments below. I’d love to hear them

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