All the way back in 2011 (the summer of 2011, to be more accurate) Google announced a brand-new tool and service they were going to be offering and providing to anyone and everyone who was publishing content online.
How To Use Google Authorship To Build Your Brand OnlineCalled the “Google authorship service”, this new and specific service was used by hundreds of thousands of people right off the bat to help them build an amazing advantage over their direct competitors – especially when it came to getting their content red.
If we know one thing about publishing online it’s the simple fact that you’re never (literally never) going to get in front of everyone that could benefit from your content – there’s just too many people and too much content out there to begin with – but it’s critical that you get out in front of just as many as humanly possible.
Using the new Google authorship markup allows you to “push your content of pill”, so to speak – tapping into a number of specific advantages that only this solution provides. We’re going to dive into those than a fits right now.
Google authorship improves your search results and search engine quality
One of the most effective ways to take advantage of all that the Google authorship markup provides is to improve your search results across the board.
How To Use Google Authorship To Build Your Brand Online
Google is (and looks like it always will be) the dominant search engine all over the globe, and ensuring that you rank just as high as humanly possible in specific search results allows you to tap into business success you simply would not have otherwise. If you’re trying to build a brand – and want to connect with as many prospects and customers as possible – you’re going to want to get in front of as many eyeballs as you can.
Google authorship help to do that with relative ease and literally no effort whatsoever, providing a major return on investment that you just don’t find otherwise.
Anonymous authorship does absolutely nothing for your business
The other critical thing to really understand about Google authorship (and putting your name on your content in general) is that anonymous authorship does absolutely nothing for your business or brand.
There is an almost overwhelming temptation to put out content that uses a pen name, screen name, or some other digital persona to hide behind – especially if we are not 100% confident in our abilities to share and discuss with our marketplace. New business owners, entrepreneurs, and writers are all dealing with the struggle on a regular basis, simply because they’re not sure of what kind of reaction they’re going to get out of the marketplace.
However, understand now that anonymous authorship does absolutely nothing – NOTHING – for your business. Eventually you’re going to need to put your name to all of the content that you’ve produced.
Now it’s your turn!
Do you own a blog? Do you have Google authorship enabled on your site? Please leave your feedback in the comments section and I look forward to reading them!
To your Success,
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