As you’ve probably heard by now, @GameOfThrones’ second-to-last episode aired last Sunday night on HBO, and then, right after you snuggled in and got set…
…well, how should we put it? All hell broke lose.
“The Rains of Castamere” episode left viewers ‘shocked’ and ‘disturbed,’” while some serious fans, who had read the books, and thought they were prepared, found out they were wrong. Afterwards viewers of all stripes discharged their emotional distress in the way that we do now — through a social channel.
The reactions on Twitter were passionate:
Holy Mother of F. I have nothing quippy or cool to say re: Game of Thrones. I’m shattered. #GoT
— Elizabeth Banks (@ElizabethBanks) June 3, 2013
Mashable made a point to round up some of the best:
— Mashable (@mashable) June 4, 2013
Readers of the Game of Thrones book series, who had foreknowledge of the plot twist, filmed their friends and family in real-time to catch their reactions. The show’s creator George R. R. Martin also went on Conan and talked about the #RedWedding as Conan played back viewers reactions.
TOPSY ANALYSIS OF ‘GAME OF THRONES’
Meanwhile, as nuclear ash from the episodes’ fallout rained down across the Internet, we were tracking it.
According to our analysis, there were 1,693,605 Tweets around “Game of Thrones” and related search terms, in the last 7 days alone. This is a big number. (Bieber racked about 2 million Tweets in the last 7 days, and he’s the supreme ultimate emperor ruler god of Twitter).
Total Activity for “Game of Thrones” and Related Search Terms, for May 30 – June 7 Activity for Game of Thrones back through March
HBO may have made a smart move here, despite viewers’ initial reaction. HBO didn’t appear to promote the episode more than usual and the twist really caught viewers off guard. The shock value, while causing acute anxiety, may result in a substantial rise in awareness and exposure, due to the massive surge in ‘live time ratings’ on Twitter. The social publicity may ultimately driving new viewers to the show.
Mashable’s Bria Anthony Hernandez talked to HBO who claimed the episode was the most social episode for any show in the history of the network. HBO told Mashable that the social buzz surpassed even the next two most social episodes in HBO’s history, included the season three premiere of Game of Thrones. Our analysis confirmed HBOs claim.
Total Activity for “Game of Thrones” and Related Search Terms, for Feb 1 – June 7Activity for Game of Thrones back through March
At the season three premiere, back in March, the overall activity for “Game of Thrones” and related search terms peaked at 545,220 Tweets per day in correlation with the season three premiere. Season three, episode nine, “The Rains of Castamere, peake Sunday night at 846,669 Tweets per day.
When we ran our sentiment analysis for “Game of Thrones”, the results showed a grim drop in viewer sentiment following the episode.
Sentiment for “Game of Thrones” and related search terms, graphed by the DAY, May 8 – June 2 Sentiment_Game of Thrones_Day
Sentiment for “Game of Thrones” and related search terms, graphed by HOUR, June 2 – June 5Game of Thrones Woe Is The Red Wedding
The graphs above show sentiment for “Game of Thrones” cliff diving on June 2 as shocked viewers expressed their dismay. But it began to slowly normalize in the days following. Gauging sentiment is a lot like public opinion, and this social savvy “Game of Thrones” viewing demographic may prove to have a short memory, or at least be forgiving.
The big question is what happens next? We’re forecasting a large, if chastened, crowd.
Just remember, friend:
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