Sending out a press release is a great way to increase exposure for your company. Once the release is written, it is distributed through a reputable newswire service for broad distribution, and sent directly to journalists who cover your industry. From there, it can be shared by prospective customers and reported on by major outlets. Want to take advantage of this attention-getter but don’t know where to begin? Here are some ways to get people talking.
1. Do something
If there’s truly nothing new going on at your company, the first step is to change that. Identify a problem that your company can solve, and create an initiative to work toward that goal. You can write a press release announcing your finalized plans, and then continue with follow-up releases as you hit various milestones.
2. Become a sponsor
Even if you don’t have the time or resources to pull together a big fundraiser, that doesn’t mean you can’t contribute. Find an event that aligns with your values and become a sponsor. If you have budget constraints, feel free to offer products or services that will help. Your involvement will always be appreciated, and you can build more exposure by highlighting this news in a press release.
3. Let employees shine
Whenever you add a new member to the team, promote somebody from within, or find that a worker has won an award, showcase this achievement to the public. Talk about the person’s background and how it relates to their role at the company or the award in question.
4. Respond to news
If there is a major event or update going on in your industry, let your audience know how it impacts (or doesn’t impact) your organization. Will a new law change how you do business? Make it known, and set your customers’ minds at ease. Just remember to make sure the news is always clearly relevant to your company in particular.
5. Highlight the good
An annual Thanksgiving dinner at the office, fun team-building exercises, and Corporate Social Responsibility (CSR) involvement. All of these things make your company seem more human. Since people like dealing with humans more than brands, it’s always a good idea to bring that humanity into focus.
Now that you have some inspiration for your next press release, it’s time to get writing! Think of what your company is doing now and what it will be doing in the future, and start telling your story based on that. Remember, there has to be some newsworthy hook. If you’re lacking in that department, the first step is to get out there and do something worth talking about.
Have other fresh ideas not included in this list? Let us know!
More Business articles from Business 2 Community: