Four Ways to Spark Interest and Drive Traffic to Your WebsiteOnce you have your company website up and running, the next step is enticing people to look at it. After all, operating a website that no one ever sees is a bit like talking to yourself, but luckily, there are some simple and effective ways to direct web traffic to your new site. Here, then, are four time-tested methods.
Optimize Your Social Media Channels
This is the most obvious method of driving traffic to your company website, so if you haven’t yet created Facebook and Twitter accounts, now is the time to do so. Twitter may prove the more useful tool in reaching all of your business’s followers, thanks to some new Facebook regulations which require a payment for each post to appear in each friend’s news feed. In any case, once you have created these profiles, be sure to update them on a regular basis with tweets and status messages. By doing so, you’ll be engaging your customers in a conversation, which in turn will better enable you to serve them with specific products and services.
Create Personalized and Free Swag
What better way to remind your clients (and get more exposure) that you exist than by creating This way, they’ll have to look no further than their own arm to keep your company in mind, and by giving your customers free stuff, you’ll be able to stay fresh in their appreciative thoughts. Of course, your customers are more likely to wear these if the message they carry is about more than just your business. If your company has any stake in a local charity, for example, you could order cheap custom rubber wristbands, and brand each bracelet with both your website address and a message on behalf of that charity.
Create Content as a Guest Blogger
Directing traffic to your website can be a simple matter of posting content on a well-established blog. There are many bloggers out there in search of a fresh perspective, so don’t be afraid to hunt down those blogs that would love the opportunity to be associated with your company. If you own a restaurant, for example, you might team up with a local food blog for a gift certificate giveaway, or you may submit a guest entry about your new chef. Either way, the blog’s curious readers are sure to click the accompanying link that redirects them to your company website.
Establish a Presence in Online Forums
Leaving comments on other people’s blogs or in chat forums, along with a link that directs back to your website, is a great way to encourage people to check out your company profile. Just make sure that you are contributing relevant comments to ongoing conversations – otherwise it’s spam.