How To Get Found With Pinterest’s New Interests Tool

    By Azure Collier | Small Business

    Pinterest recently unveiled a new tool called Interests, which helps users find new pins based on what they’ve already saved to their boards.

    If you haven’t tried the tool, click on the category menu on the left, and then select Explore Interests.

    Here’s what happens next:

    How To Get Found With Pinterest’s New Interests Tool image Pinterest Interests PinsHow To Get Found With Pinterest’s New Interests Tool

    Pinterest takes a look at the topics and keywords you’ve been pinning and makes suggestions of other pins you might like. Click on the topics to see the pins, and you can add them to your boards.

    If you’re using Pinterest to market your small business or nonprofit, the new Interests tool can help extend the reach of your content to a brand new audience. To make that happen, your pins need to be searchable, so here are a few tips on how to get your content ready to be found through Interests:

    Be strategic about keywords and categories

    Each Pinterest board you create is labeled with a category. These are broad topics, but pick the one that relates the most to your content. Also provide a complete description of what you’re pinning on your board. For each pin, fill out the description and make sure there’s a link for people to click on so they can purchase your items. Use the keywords that you would use on your website or in blog posts to get found. The more descriptive you are, the more likely your content will come up when someone is searching for those topics.

    Try rich pins

    You can add even more information to your pins by using rich pins, which allow Pinterest to automatically add details like prices, product availability, and locations from your website. There are five kinds of rich pins — product pins, place pins, article pins, recipe pins and movie pins. To use rich pins, check out Pinterest’s instructions — you’ll need to add some coding to your website.

    Use beautiful imagery

    People are drawn to visuals before reading the details. So if you have great photos of the items you sell, use them in your pins. If you need images, try using Instagram to capture and edit photos. You can also make images or graphics with free photo editing programs like PicMonkey.

    Pay attention to the colors featured on your images. Pins with multiple dominant colors get more repins than pins without.

    The way you photograph your items is important too. Images that don’t show faces get more repins than just the product itself.

    Optimize how your images are shown in the Pinterest feed, on boards and when clicked by cropping them to the size Pinterest uses to display them. (Pins in the feed have a width of 238 pixels and the height will adjust accordingly. The cover image for your board will be 217 x 147.)

    Need more Pinterest marketing help?

    We’ve created a Pinterest board that’s full of helpful Pinterest tips, facts and stats. Or check out our guide How to Drive Social Visibility and New Business with Pinterest.

    Have any questions? Post them in the comments below.

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