Forget the NSA: Someone More Important is Watching Your Every Move Online

By Ken Mueller | Small Business

Forget the NSA: Someone More Important is Watching Your Every Move Online image travoltaForget the NSA: Someone More Important is Watching Your Every Move OnlineThe other night on the Oscars there were a few moments that really struck a chord with a lot of viewers. I’m not talking about Jared Leto’s much beloved acceptance speech, the great performances by U2, Pink, or Bette Midler. I’m also not talking about Bill Murray sneaking Harold Ramis into the nominations posthumously, or even Pharrell’s own version of dancing with the stars. Those moments were all wonderful, and people are talking about them, but they’re not the moments most of us will remember.

What we will remember is Jennifer Lawrence falling…again. We’ll remember Pharrell Williams’ tuxedo shorts. And perhaps the most enduring memory we will have is John Travolta failing miserably at pronouncing Idina Menzel’s name and starting an entire meme of Travoltifying our own names.

Just head back to your Facebook newsfeed or Twitter feed from Sunday night, and you’ll be able to relive those moments. Over and over and over again.

Stop worrying about the NSA or some other government agency watching what you are doing online, and pay more attention to what you are actually doing online, and how the general public sees it. As a business, or representative of a business or organization, everything you say and do online is under the constant scrutiny of others. Sure, we all make mistakes, but it’s how we handle those mistakes that matter.

People tend to have short memories of the good things that businesses do, so it’s our job to keep doing those good things. On the other hand, it’s the silly, mistaken, and just plain stupid things we do that people will remember, and those are the things that will live-on forever online, and forever is a long time.

What what you say and do. Don’t become a case study for all the wrong reasons. Your customers are watching. Your friends are watching. The general public is watching, and for better or worse, they’ll call you out.

Be alert,and be ready.

This article was syndicated from Business 2 Community: Forget the NSA: Someone More Important is Watching Your Every Move Online

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