Even Your Website Could Use a Little Spring Cleaning

Even Your Website Could Use a Little Spring Cleaning  image SPRING CLEANING 300x142Even Your Website Could Use a Little Spring Cleaning It is the time of year that most businesses engage in the “spring cleaning” of their social media accounts. This is done in a bid to declutter, by removing obsolete and out-dated information. It is imperative that businesses do this as you do not want potential clients to be inundated with information that is irrelevant and useless to them.

So do you just delete information regarding promotional activities of the past, pictures, announcements, customer’s comments and the like?  The answer is no! The records of your interaction can prove to be invaluable when attempting to quantify marketing efforts and to gauge how well you are able to resolve customer service issues. Secondly, the information from your social media accounts can be used if a dispute arises as it falls under the e-discovery process which is mandated by the Federal Rules of Civil Procedure and can used as evidence. As such, saving your content instead of hitting the delete button is a wiser option.

How can you save the content on your social media accounts for data analysis or possible legal battles in the future?  There are three tools available on the internet that can be of assistance – for a small fee, of course.

1.       Frostbox: allows you to back up your accounts from Facebook, Twitter, LinkedIn, Instagram, Gmail and Foursquare. Your information is kept in the cloud making it accessible from any computer.

2.       Backupify: specializes in the backing up of Google products. However, they also provide the service for accounts on Blogger, Flickr, Picasa, Facebook and Twitter. There offerings are geared towards business and will vary dependent on their size and needs.

3.       Social safe: backs up your accounts on Twitter, Instagram, LinkedIn, Google Plus, Viadeo, a social network for professionals, and also for your Facebook profile and pages. However, backs up your account on your pc and does not employ the use of cloud.

So, open the windows, turn on some music, and get some spring cleaning done.

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