Digital Video vs. TV Ad Engagement: New Statistics

This is great news for marketers + agencies looking to leverage digital video in their online marketing campaigns. It seems that when it comes to driving engagement with a brand, digital video ads surpass TV ads by a lot. Now, let’s not pretend this is something we didn’t already know. In fact, much of this blog is dedicated to praising the fact that digital video ads have the ability to much more accountable than TV ads. However, it’s great that the data continues to pour in that backs it up:

Digital Video vs. TV Ad Engagement: New Statistics image 158476Digital Video vs. TV Ad Engagement: New Statistics

The vast majority of marketers say that digital video is much more effective at driving engagement with brands than TV ads. Moreover, more marketers feel that digital video ad spending will increase, predominantly because of measurement and targeting capabilities that simply are not afforded by television:

Digital Video vs. TV Ad Engagement: New Statistics image 158474Digital Video vs. TV Ad Engagement: New Statistics

Digital video will continue to grow. Just as we have seen the instant success of video for Instagram, it is clear that consumers (especially social network users) are excited about creating and watching videos from friends, family and brands alike. I believe it is safe to assume that since these consumers are becoming more comfortable with video content, it is likely that video ads will continue to increase in popularity as well. Are you utilizing your digital video ad targeting effectively? Here are some tips for improving display media targeting and grabbing second screen users’ attentions. The need for integration across all channels (both offline and online) also increases, as more brands find value in digital channels.

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