To put it simply, conversion rate is the number of visitors who complete a positive action on your website whether it’s picking up the phone, filling in a form or buying a product. Conversion Rate Optimisation is the process of editing and changing certain aspects of your website in order to increase the amount of conversions you receive. AddPeople have listed 5 steps to help you get started and hopefully increase the ROI of your website.
Do Your Research
It is important to understand your online visitors and find out influences them. Often doing a little research will give you a better insight into how your visitors behave and what motivates their actions online, it could be something simple like an informative eBook or a discount!
Plan and Adjust
It is vital that you don’t miss any opportunity to convert visitors on your website. Mapping out the desired visitor route will allow you to make necessary adjustments. AddPeople recommend having a clear call to action (CTA) on each web page in order to get the best result.
Business owners should ensure they are tracking the visitors to their website in order to get an idea on how their website is performing. Installing Google analytics will also allow you to measure your conversion rate by setting up goal funnels.
The only way to discover what delivers the best results is to experiment and test different elements. Don’t make any drastic alterations as making small changes each time will allow you to pin point the elements that work best.
And… Test Again!
It is import to test different elements and experiment with new ideas all the time. Remember the human brain responds to simple changes and even tweaking the colour of a button can improve results.
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