How Consumer Reviews Affect Online Business

By Zac Johnson | Small Business

It really doesn’t matter what type of business you are running (local based or internet), consumer reviews are going to play an important role in your business and customer decisions. Now more than ever consumer reviews are changing the buying habits of customers and more people are going online to research products and services before they buy.

What’s even more interesting is to see how much of an influence consumer reviews are on the customer. These reviews don’t even need to be from friends or family, or even real to make a big influence!

Take a look at these mind blowing statistics on how big of a role reviews play out in the buying process for customers and how much they can influence good or bad reviews for a company.

  • 90% of online consumers trust recommendations from people they know; 70% trust unknown users; 27% trust experts, 14% trust advertising
  • 70% consult reviews or ratings before purchasing
  • 34% have turned to social media to air their feelings about a company. 26% to express dissatisfaction, 23% to share companies or products they like
  • 7 in 10 who read reviews share them with friends, family and colleagues thus amplifying their impact

As mentioned, it really doesn’t matter what type of business or service you have, it’s now more important than ever for you to engage in social activity and be able to follow up with customers on their questions, comments and especially their reviews. This will allow you to get ahead of any issues down the road while also catering to your audience of customers and providing them with extra value.

How Consumer Reviews Affect Online Business image consumer reviews infographic 1 400x600How Consumer Reviews Affect Online BusinessThanks go out to TestimonialMonkey for the infographic.

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