When It Comes To Mobile Strategy, Is Following Your Instincts Enough?Whether they’re using internal apps to share documents and manage projects or developing customer-oriented apps, mobile is nothing new for small- and medium-sized businesses (SMBs). The vast majority of these companies currently engage with mobile technology on some level, according to a recent article on the InformationWeek website. The concept of having a mobile strategy, on the other hand, is relatively new, and seems particularly relevant to today’s SMBs that have taken the popular bring-your-own-device (BYOD) approach to mobile connectivity.
The InformationWeek article reports that the number of BYOD offices, in which employees supply and use their own personal mobile devices for business tasks, has nearly doubled over the past year. Meanwhile, the adoption of mobile device management has increased by 15 percent since 2012.
For companies operating in this BYOD environment, a mobile strategy may be as simple as making sure your employees use a common set of tools to work together. If employees try to use five different apps to do the same thing, it can create technical barriers in collaboration rather than facilitate it. As part of a mobile strategy, companies may want to state what apps, devices and platforms their employees should or shouldn’t use for business purposes.
When it comes to mobile strategy, SMBs don’t necessarily need complex, quantitative details to determine whether an app is useful and improving productivity. Unlike a large enterprise, small business owners can often sense the success or failure of a mobile effort “in their gut,” SMB Group partner Laurie McCabe tells InformationWeek. Small businesses “may not be quantifying” their mobile efforts, McCabe says, “but they clearly see the benefit.”
We’d love to hear your opinion. Do small businesses need a clear-cut mobile strategy and detailed analysis, or can they achieve worthwhile results through simply learning by doing? Please share your thoughts below!
Source: InformationWeek, April 2013
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