Profit Minded

Taxes, Insurance, Marketing: Brush Up in a Business Webinar

National Entrepreneurship Week is coming up February 15-22, according to the Consortium for Entrepreneurship Education. And with most of the nation in a deep freeze, it’s the perfect time to snuggle up to your computer for some business training. Last month we presented a list of college-level online courses for entrepreneurs. For your February learning, here is a list of workshops being offered online this month that require far less commitment and offer the possibility of a quick payoff for your business.

Thursday, Feb. 13, 1:00 pm ET
Score Free Publicity for Your Business
A one-hour seminar offered by BizLaunch to reveal the power of free publicity and how to get it. Learn how to tell stories the media want to cover, how to target the right media, how to write a media release, interview tips, and how to use free publicity to grow your brand.

Thursday, Feb. 13, 1:00 pm ET
Mobile and Website Conversion: Building Your Business for Clients on the Go
Can potential buyers find your website via mobile search? When they arrive, is your website optimized to help them find what they want? Is it easy to place an order via a mobile device? Heidi Wong, Senior Manager of Distance Learning for Bigcommerce offers a one-hour webinar to share practical tips and techniques for getting the most of mobile for your business.

Wednesday, Feb. 19, 1:00 pm ET
Social Media Basics
Social media expert Derek Overbey teaches this one-hour BizLaunch webinar on how to use social media marketing to grow your business. Learn which social media tools—blogs, Facebook, Twitter, Instagram, Google +--are ideal for your business; How to develop your own strategy; How to produce content your audience wants to read or watch; where to find content to share with your community; How to track online social media mentions.

Wednesday, Feb. 19, 12:00 pm ET
Small Business Tax Outlook
Three experts from the National Federation of Independent Businesses offer the legislative outlook for this tax season and learn what you should keep in mind when filing. They will cover post-Fiscal Cliff changes, new regulations to consider and how to take the simplified home office deduction. They will also provide an update on what’s happening in the Senate and House on tax issues. Learn NFIB’s tax priorities and legislative goals, tax reform prospects and what the budget deals mean to your small business.

Wednesday, Feb. 19, 3:00 pm ET
Business Startup Advice Young Entrepreneurs Love
You need a Twitter account to join this one-hour chat with Tameka Montgomery of the Small Business Administration and Bridget Weston Pollack of SCORE that promises to teach young entrepreneurs how to turn their business ideas into reality, the steps to starting a business, and the know-how needed to help their businesses succeed.

Thursday, Feb. 20, 1:00 pm ET
Grants, Loans, and More: Sources of Finance to Grow Your Business
BizLaunch founder Andrew Patricio teaches this one-hour webinar on how to pitch and receive the money you need. Learn to speak the language of bankers, investors and government granting organizations to secure the money you need to grow your business, including: How to prepare for a financing initiative; How to pitch your idea; What to do before you visit the banks; Traditional and non-traditional sources of finance; Government grants, loans and subsidies you should know about; How to prepare for angel investors or venture capitalists.

Thursday, Feb. 20, 1:00 pm ET
Winning with Websites
Is your website adding to your bottom line? Or, are you thinking about developing a website, but unsure what content to add? SCORE mentor and entrepreneur Dan Beldowicz teaches why the website is the center of your marketing universe, how design can make or break your online success, why going mobile is a must, the truth about mobile apps, and how and when to hire a web developer.

Tuesday, Feb. 25, 2:00 pm ET
Success with Online Reviews
Yelp teams up with the Small Business Administration walk small business owners through the simple steps to take to join the conversations that are happening about them on online review sites. This event is first in a series of educational events that will offer owners an opportunity to learn online marketing insights from a panel of local business owner experts and reviewers from Yelp's Elite Squad. SBA and Yelp will share advice for handling critical feedback, responding to reviews, generating more buzz, creating exciting promotions, and monitoring customer leads.

Thursday, Feb. 27, 1:00 pm ET
Everything You Need to Know About Small Business Insurance
Brian Price, VP of Small Business Marketing at Hiscox USA, explains in a one-hour webinar: Why you need business insurance to protect your business; How to determine what type of insurance your business needs; What to look at when comparing coverage options; How to save the most money on your policy; Benefits of buying business insurance online

Thursday, Feb. 27, 2:00 pm ET
What the New Healthcare Law Means for Your Small Business
The Small Business Majority hosts this free one-hour webinar presented by experts from the Small Business Administration and Health and Human Services on federal and state provisions of the Affordable Care Act that affect small business owners. Topics include small business tax credits available to businesses and tax-exempt non-profits; Marketplace updates; Shared responsibility; Cost containment; Tools and resources available for small businesses interested in learning more about the law.

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